Director, Premium Sales

About Hollywood Park

Hollywood Park, a near 300-acre sports and entertainment destination, is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke with the 70,000-seat SoFi Stadium as its centerpiece. Hollywood Park is the largest urban mixed-use mega development under construction in the Western United States. When complete, Hollywood Park will have up to 2,500 residences, a hotel, a retail district reaching up to 890,000 square feet, up to 5 million square feet of office space, and more than 25-acres of public parks and open space.

Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, SoFi Stadium is the host of world-renowned sporting events, including Super Bowl LVI in 2022, College Football Playoff National Championship game 2023, WrestleMania 2023, World Cup 2026, and the Opening and Closing Ceremonies of the Olympics in 2028. Adjacent to the stadium and under the same roof canopy is a 2.5-acre open-air plaza, American Airlines Plaza, and the 6,000-seat YouTube Theater. YouTube Theater is an intimate venue, making it the perfect place for concerts, comedy, awards shows, esports competitions, community gatherings, conferences and more. 

Culture

Hollywood Park is being brought to life by a deeply experienced team of creative forward-thinkers. The project is a celebration of all that Los Angeles has to offer. We are inspired by our diverse Inglewood community as a place for the community to be, to see and to connect. 

Hollywood Park is committed to building and maintaining a workplace that celebrates the diversity of our team members, allowing them to bring their authentic selves to work every day.

At the heart of Hollywood Park, lies our dedication to our purpose, promise, and commitments. Our PURPOSE is creating extraordinary experiences, one moment at a time. Our PROMISE is to be an iconic destination that celebrates our diverse and vibrant community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made. Our COMMITMENTS are outlined by S.T.A.R.S. 

Our S.T.A.R.S. commitments are enabled by five foundational principles:

• Start with Care –  create a lasting impact through genuine care 
• Thrive as a Team – create an environment of collaboration and encouragement
• Anticipate Unspoken Needs – be proactive in delivering extraordinary service and support  others
• Resolve with Respect –  treat others with empathy, patience, and kindness
• Safety Always – maintain a safe and secure environment

Reporting to the Vice President of Premium Sales and Service, the Director of Premium Sales will be responsible for establishing the strategic direction and operational functions for the suite sales programs. This includes creating premium revenue generating programs In addition, this role will be responsible for overseeing and developing the premium sales team to hit revenue generating goals. 

More Specific Responsibilities Include, But Are Not Limited To…

• Manage premium sales team and assist with selling and closing multi-year suite lease agreements to C-Level executives and/or key decision makers of corporations, high net worth individuals via outbound sales calls, face-to-face appointments and virtual presentations
• Recruit, hire, train and develop a team of Premium Sales Managers and interns. Create successful sales revenue goals for season suites, individual games and concert rentals.
• Oversee and develop YouTube Theater Premium Seating department to maximize revenue
• Collaborate with all internal and external partners - including the Los Angeles Rams, Los Angeles Chargers, Partnerships, Finance, F&B, operations, guest services and all other customer-facing contractors - to develop and manage relationships
• Develop pricing strategies for premium products for stadium events to maximize revenue.
• Create, develop, and implement sales campaigns and strategies for Premium Sales Managers.
• Develop and implement proactive tactics to create incremental revenue through a robust event-based campaign empowering the team to upsell and generate referrals from current suite clients.
• Champion a positive culture that extends throughout the entire department through team building, professional development and innovative techniques
• Develop positive relationships with current and new clients through in person meetings, phone calls, and written correspondence
• Attend most NFL football games and other events to engage with suite owners and support sales and service team

We’d Love to Hear From People With….

• Bachelor’s Degree or equivalent is strongly preferred
• 4-5 years prior Sports Sales Management or equivalent experience is preferred
• Candidate should possess strong team-oriented work ethic
• Excellent interpersonal, verbal and written communication skills with the ability to communicate effectively at the highest levels of an organization both internally and externally
• Candidate should possess excellent time management and organizational skills
• Candidate should work well within a team environment, offering assistance and support to team members whenever necessary
• Proficient in Microsoft Office, with a focus on Word, Excel, and PowerPoint
• Previous working experience with Microsoft CRM and TM Archtics is a plus
• Experience with DocuSign or related electronic signature software is a plus
• Able to work flexible hours (including evenings, weekends, and holidays)
• A proven track record in relationship building and networking skills with ability to interact effectively and professionally
• Individuals must be coachable and possess a positive attitude

Salary Range: $120,000-$150,000

 In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.