Director, Digital Marketing

Join Us as the Director of Digital Experience at Hologic Inc.!

Are you a visionary leader with a passion for driving digital strategy? Do you have the expertise to elevate a global brand's digital interactions and engagements? If so, we have an exciting opportunity for you! We are seeking a dynamic Director of Digital Experience to spearhead our global efforts in creating seamless, engaging, and impactful digital experiences across all touchpoints.

About the Role: As the Director of Digital Experience, you will play a pivotal role in ensuring that the Hologic brand delivers a differentiated and impactful digital presence. You will lead a talented team of digital designers, drive digital transformation, and collaborate with stakeholders to implement innovative digital strategies. Your deep understanding of digital ecosystems, stakeholder behavior, and emerging technologies will be key to our accelerated growth. This role will sit in either our headquarters in Marlborough, MA or San Diego, CA. 

Key Responsibilities:

• Lead: With a clear vision and presence, lead a team of digital designers. Inspire talent, leverage team strengths, and set clear expectations to drive accountability.
• Define: Create global digital strategies and long-term plans that meet business objectives. Define brand voice and messaging across digital platforms.
• Drive: Implement digital campaigns by facilitating the development of digital content in collaboration with global stakeholders. Own prioritization, drive progress, and report with a solution-oriented mindset.
• Flex: Champion change to drive the best outcomes while ensuring data privacy and security compliance in the overall digital experience. Elevate processes with clear plans for roll-out and justification.
• Analyze: Ensure successful impact and efficiency by analyzing team productivity. Make informed decisions on a stakeholder-centric approach based on data analytics, ensuring that digital strategies are effective and measurable for continual improvement.
• Pursue Excellence: Create and enforce brand guidelines to set the level of excellence across digital experiences, including website design and functionality for brand consistency. Stay abreast of tools, trends, and technology advancements to provide the best experience to our stakeholders.
• Collaborate Deeply: Nurture relationships with stakeholders, influence with results, and escalate accordingly.
• Brilliantly Communicate: Actively listen and be thoughtful with word choice. Set the standard for clear communication with presentations, words, and inflection while understanding digital marketing technical nuances and leveling information as needed.

Qualifications:

• Bachelor’s degree in advertising, marketing, communications, or a related field with equivalent work experience.
• Minimum 10 years in digital marketing, marketing technology (creative, design, analytics, and reporting), and/or marketing communications.
• Minimum 5 years in the technical development of digital ecosystems, including backend content management.
• Minimum 5 years of team leadership/people management experience preferred.
• Previous work experience in biotech, life sciences, or med tech is highly desirable.

What's In It For You?

• Be part of a forward-thinking company that values creativity and innovation.
• Lead a talented team in a collaborative and supportive environment where your ideas are heard.
• Enjoy competitive compensation and benefits, including health insurance, retirement plans, and more.
• Take advantage of opportunities for professional growth and development.
• Make a real impact by contributing to a global digital ecosystem that tells the Hologic story and enhances the user experience. 

So why join Hologic?

We are committed to making Hologic the company where top talent comes to grow. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career. We offer a competitive salary and annual bonus scheme, one of our talent partners can discuss this in more detail with you.

If you have the right skills and experience and want to join our team, apply today. We can’t wait to hear from you!

The annualized base salary range for this role is $147,400 - $268,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.

Agency and Third-Party Recruiter Notice: Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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