Demo

Senior Director, Sales Enablement

Hologic Careers
Marlborough, MA Full Time
POSTED ON 2/18/2025
AVAILABLE BEFORE 4/18/2025

The Director, Sales Enablement & Development is an individual that excels in consultative sales training and education leadership and is passionate about supporting the success of sales professionals. They will be responsible for implementing and refining our vision and strategy for Sales enablement, Education, and Development and oversee the creation and execution of training programs aimed at enhancing sales force performance for the Breast & Skeletal Health Division.  The Director, Sales Enablement & Development will help identify sales force strengths and weaknesses, develop strategies to fill skills gaps, and set goals and timelines maximizing the effectiveness of the program and our sales organization. The Director, Sales Enablement & Development will be a trusted partner to Sales and Marketing leadership and will be expected to anticipate needs to help improve sales team productivity and retention.  This individual will also partner closely with Sales Incentive & Performance, Salesforce Enablement, Clinical & Service Training teams as well as divisional and international counterparts.

Essential Duties and Responsibilities:

  • Partner with Sales & Marketing leadership to ensure that all sales training goals, key initiatives and measures are aligned to organizational strategic and revenue goals
  • Oversee a team of Area Performance Coaches and Learning Experience Designer ensuring optimal development, execution and pull through of training initiatives 
  • Lead the design and development of engaging learning content for multiple delivery contexts including virtual, in person, self-paced, micro-learning, and in-field learning experiences to optimize learning journey and content retention
  • Lead the development and execution of the new hire sales training program driving acceleration of sales competency by liaising with subject matter experts for new course curricula, optimizing learning experience design, content curation, and delivery while efficiently managing scheduling, and ongoing KPI monitoring
  • Oversee the Field Sales Trainer (FST) Program a field-based seller support system for new hires to ensure commitments are met and consistent new hire onboarding support is provided
  • Execute blended training programs for other events and topics including product launches, national or regional meetings, selling skills, and ongoing professional development initiatives ensuring the sales team acquires skills or behavioral competencies necessary for success
  • Utilize learning technology and manage training program using company endorsed platforms while also exploring and implementing innovative technologies and tools that drive efficiencies and learning retention
  • Establish procedures and guidelines for assessing the quality of training and make changes if standards are not met or tool/skill/knowledge gaps are identified to drive improved performance
  • Conduct periodic field rides with sales teams to ensure the pull-through of training strategy
  • Evaluate department performance to KPIs and collaborate with Sales & Marketing leadership for ongoing and continuous improvements
  • Effectively manage and maximize department budget and resources, and efficiently work with third-party vendors as required for on-time and on-target delivery of solutions
  • Manage team development plans, succession planning, and demonstrate leadership through increasing employee engagement

 

Qualifications:

Education 

  • BS/BA degree in Business, Marketing, Education or related field

 

Experience

  • 8 years of relevant experience including an understanding of Sales, Training, and Marketing functions
  • 3 years of people management experience including leading, developing, and coaching a high-performance team
  • Experience in the medical devices or healthcare industry preferred

 

Skills

  • Skilled at designing, developing and implementing adult learning experiences that drive sales performance
  • Strong organizational skills with proven ability to manage priorities and work efficiently across multiple functions to drive self and others to deliver on commitments 
  • Proven presentation and communications skills including ability to effectively analyze and communicate relevant information and insights to senior management
  • Strong team leadership experience and passion for coaching and developing others
  • Proven ability to create and execute individual and team goals – determine objectives, set priorities and delegate work efficiently
  • High level of business acumen and history of driving tangible results within an organization
  • Capacity to rapidly learn the key players, products, processes and technologies
  • Ability to work in a fast-paced environment and adapt well to change, anticipate and adjust, demonstrating positive change management 

 

Travel

     Must be able to travel as required by the needs of the role (approximately 35-40%) 

 

 

#LI-KM3

 

Agency And Third Party Recruiter Notice

   

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

 

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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