What are the responsibilities and job description for the Social Media Analyst Job at Holston Medical Group, PC in Kingsport position at Holston Medical Group, PC?
Job Description
Job Description
Holston Medical Group is hiring a creative and detail-oriented Social Media Analyst to join our marketing team. This role is directly responsible for developing and executing effective content and video creation strategies to drive social media growth. If you are ready to bring your creativity, digital expertise, and strategic mindset to our caring, professional team, we’d love to hear from you.
WHAT WE OFFER :
Company paid Life and Accidental Death and Dismemberment Insurance
Company paid Long Term Disability Insurance
401(k) and Roth Retirement plan with Company Contributions
Medical, Dental, Vision, and additional Life and STD Insurance
Health Savings Account Plan with company contributions
Paid time off
Paid Sick time
Paid Holidays
Employee discounts
And more!
General Summary :
The Social Media Analyst is responsible for maintaining HMG’s presence on social media sites including Facebook, Twitter, Instagram, Pinterest, TikTok, YouTube, and LinkedIn.
This position is directly responsible for creating impactful content, driving engagement, and leveraging data insights to support brand growth.
Main Responsibilities :
Manage social media accounts and ensure consistent branding and messaging.
Contribute to content creation, including articles, blogs, and multimedia content, with attention to quality and detail.
Develop and implement creative content and video strategies to grow our social media channels.
Drive user engagement through innovative social media initiatives and campaigns.
Monitor social media platforms, analyze performance metrics, and adjust strategies to meet goals.
Create digital marketing content for key target audiences.
Collaborate cross-functionally to align social media efforts with company objectives.
Stay updated on target audience preferences, emerging trends, and advancements in social media platforms.
Continuously monitor and interpret data, using insights to inform and refine strategies.
Assist with print design as needed.
Education / Experience / Knowledge :
Bachelor’s Degree in Marketing, Communications or related field
Ability to think critically, creatively, and strategically
Strong understanding of audience analysis, current trends, and preferences.
Excellent communication skills, both written and verbal.
Exceptional time management and multitasking abilities to handle multiple projects in a fast-paced environment.
Knowledge of Canva, Sprout Social, Adobe Creative Suite, WordPress and video for social
Hands-on experience with social media platforms and digital marketing campaigns
Ability to identify target audience preferences and trends
Excellent communication and organization skills
Time management and multitasking skills
Ability to work cross-functionally in a variety of different areas within the company
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