What are the responsibilities and job description for the Assistant Director of Marketing and Communicaitons position at Holton-Arms School?

Position: Assistant Director of Marketing and Communicaitons

Location:

Bethesda, MD

Job Id: 397

# of Openings: 1

Founded more than a century ago, Holton-Arms School encourages young women in grades 3-12 to approach the world with a thirst for challenge, unflinching curiosity, and a sense of responsibility to use what they learn for the greatest good. A nationally-recognized school that prioritizes purposeful connections, Holton is a vibrant place where both students and faculty are deeply engaged in the process of learning and bring tremendous spirit and passion to their work.

With a long legacy of excellence in educating girls, Holton provides students with time-tested and future-forward programming, preparing them for what the world needs next. The mission of the Holton-Arms School is to cultivate the unique potential of young women through the "education not only of the mind, but of the soul and spirit." Founded in 1901 by two visionary women, Holton-Arms continues to cultivate a diverse, inclusive, and equitable school community; tend to the health and wellbeing of its members; and build a global curriculum that responds to the learners in its classrooms and the world around us.

The school's aspirations and current program are rooted in Mrs. Holton's founding vision: "My high hope is that they who enter through the 'Open Door' of Holton-Arms remember they felt, in the friendliness of a home, the urge to learn and the joy of overcoming obstacles as the way to happiness and the fullest life." In this vibrant community committed to academic excellence, discovery, creativity, and joy, students are scholars, artists, and athletes who find their voices, take risks, learn from mistakes, pursue leadership opportunities, and build lifelong friendships. The school motto, Inveniam viam aut faciam (I will find a way or make one), exemplifies this spirit of agency and empowerment.

We seek applicants from diverse backgrounds, talents, and interests who share our passion for helping girls learn, grow, and thrive. Together, we are committed to cultivating the leaders of tomorrow who will make a positive impact on their communities and the world.

Holton-Arms School is seeking applicants for the position of Assistant Director of Marketing and Communications. The Assistant Director of Marketing and Communications will play a vital role in shaping the school's internal and external communications through compelling written and visual storytelling. This individual will create engaging content across digital and print platforms,

contributing to projects that bring the school's mission to life.

Key responsibilities include building brand awareness, enhancing the school's digital presence, and producing compelling content that resonates with prospective students, current students, parents, alumni, and other key stakeholders. The ideal candidate will be creative and resourceful, adept at working across a variety of mediums with a keen eye for bringing stories to life both verbally and visually. A relationship builder who is outgoing, the person in this role will collaborate with different departments and partner organizations to foster relationships and ensure consistent, inclusive, and impactful storytelling across all platforms. Through content creation and storytelling, the Associate Director of Marketing and Communications will help to drive engagement both internally and externally while supporting broader institutional goals.

Reporting to the Head of Strategic Communications, this is an exciting opportunity for a creative communicator to elevate Holton-Arms' written and visual storytelling, digital presence, and community engagement through innovation and collaboration.

Key responsibilities and areas include:

Content creation & storytelling
Website
Photography & Videography
Social media
Analytics

Content Creation

Build a deep familiarity with the school's key messaging pillars: mission, vision, values, and traditions.
In the context of key messaging and brand guidelines, create written and visual content that builds a consistent and authentic narrative about the school community, culture, programs, and people.
- Written content includes articles, social posts, email campaigns, and more.
- Visual content includes photography, videography, slide decks, branded visual assets, and more.
Solicit, create, edit, and publish key digital content for the website, such as news stories and articles that highlight the school's activities and programs.
Develop relationships with faculty, staff, administration, parents, and students to find and share stories that highlight school achievements, student success, and community involvement.
In collaboration with the admissions team, create innovative campaigns that inform and engage current and prospective families.
In collaboration with the development team, create innovative content that supports fundraising efforts.
As a key brand steward, ensure all content aligns with the school's Style Guide and branding guidelines.
Attend school events to identify content and understand school culture.

Website:

Review and create website pages for accuracy and relevance to ensure consistency and maximize impact.
Ensure the website has up-to-date photos and videos that accurately and authentically represent the school's programs and community and maximize user experience.

Photography & Videography:

Document day-to-day school life through photography and videography.
Create engaging visual campaigns to promote the school's programs, admissions, and community events
Work both independently and in collaboration with external vendors, photographers, and videographers to capture dynamic high-quality multimedia content that reflects the school's vibrant student life, academic programs, extracurricular activities, and special events.
Maintain the school's image library and video archives, ensuring a comprehensive digital asset library for easy access for ongoing website, email, social, and print material needs.

Social Media Management:

Own and manage the School's social media platforms (e.g., Instagram, YouTube, Vimeo, etc.).
Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school's messaging, goals, and brand guide.
Create and post regular content (photos, videos, graphics, and written posts) that highlights the programs, achievements, events, and community life.
Monitor and respond to social media comments and messages in a timely and professional manner.
Collaborate with key stakeholders to strategize on ways to drive engagement.

Analytics

Stay up-to-date with trends in content, education, marketing, and digital communication to keep strategies fresh and effective.
Monitor and analyze content performance and provide regular reports on engagement, conversions, and other key metrics to inform future strategies.
Ensure all content adheres to the school's branding guidelines, creating a cohesive visual identity across all platforms.
Track performance metrics and adjust strategies based on insights and analytics.

Experience & Qualifications

Bachelor's degree in Communications, Journalism, Marketing, or related field.
5 or more years of experience in communications, preferably in an educational or nonprofit setting.
Outstanding verbal and written communication skills across various platforms, with a strong attention to detail and accuracy.
Exemplary and meticulous proofreading and editing skills.
High level of creativity with an eye for detail and design; a portfolio of visual storytelling and/or writing samples may be requested
Familiarity with brand management.
Familiarity with digital tools such as Canva, Hootsuite, Issuu, Google Workspace, Google Analytics, Finalsite, and Blackbaud.
Ability to manage a large library of digital assets and organize multiple projects simultaneously.
Proficient in preparing multimedia assets (photo, video, audio) for digital use.
Experience working within digital platforms such as social media channels, content management systems, and digital design tools.
At least five years of experience working in communications, branding, or marketing, with a focus on content creation and storytelling.
Tech savvy and comfortable with data.
Previous experience in an independent school setting is a plus.

The salary range for this position is $70,000 to $80,000 depending on experience. Benefits include health insurance with a generous employer contribution to medical, dental and vision; life and disability insurance; 403b retirement savings with an employer match and non-elective contribution; employee assistance program, tuition remission for eligible children; professional development opportunities; paid parental leave after one year of employment; paid sick and personal days; and lunch is provided on school days.

To be considered for this opportunity, candidates must submit a cover letter and resume and be prepared to share a portfolio of work that demonstrates the competencies required.

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Salary : $70,000 - $80,000

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