What are the responsibilities and job description for the SVP of Consumer Insights, Marketing, and Analytics position at Holtzbrinck Publishing Group?
SVP of Consumer Insights, Marketing, and Analytics
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.
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Location : New York
Department : Marketing and Communications
Macmillan Publishers is seeking an innovative and results-driven SVP of Consumer Insights, Marketing, and Analytics. The ideal candidate will lead our corporate team and collaborate with divisional marketing and corporate support groups to drive our organization’s strategic evolution in consumer engagement, early and rapid reaction to trends, advertising, audience development, and all aspects of data-focused performance marketing.
The ideal candidate will be adept at harnessing data and automation to develop consumer insights, streamline marketing processes, and increase sales. Their experience with advanced analytics, data science, and technological innovations in marketing will be instrumental in increasing the discoverability of our books and continuing to find new and effective ways to reach our readers.
What you'll do :
- Develop and drive use of a robust analytical framework to anticipate and meet consumer needs, translating complex data insights into actionable marketing strategies that resonate with target audiences.
- Drive collaboration across the organization to ensure that all imprints have the tools, data and understanding of best practices they need to develop email, social and retail ad campaigns that maximize engagement and drive conversion.
- Leverage data analytics and track KPIs to continually optimize our strategies and tactics and identify opportunities for improvement.
- Develop a deep understanding of our audience segments and communities across the organization, using analytics and tools to develop targeting strategies and tailor our messaging and campaigns.
- Guide our marketing teams on optimizing our campaigns and presence in online retail environments, especially Amazon.
- Champion the exploration and adoption of new technologies in digital marketing, including AI-driven and programmatic advertising.
Ideal Qualifications :
This role will have an annual salary of $190k-$240k.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity / expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective.
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Salary : $190,000 - $240,000
