Assistant Director of Admissions, Enrollment,

Title of Position: Assistant Director of Admissions, Enrollment Marketing and Communication

Department: Admission

Reports to: Director of Admissions

FLSA: Exempt

Holy Cross College’s Mission: The Mission of Holy Cross College is to educate and form global citizens with the competence to see and the courage to act. Holy Cross is a Catholic college that advances the apostolic mission of the Brothers of Holy Cross. Our practical, experiential, liberal arts curriculum applies timeless truths to contemporary life and leads people to wholeness in the image of Christ.

Our hiring practices reflect this missional commitment to being a Christ-centered institution.

All administrators, faculty and staff are called to assist students in their formation to be Christ-like students and thus must embrace and advance the Holy Cross mission of the College in all professional activities.

Typical Schedule: Full time. Minimum 40 hours per week. Must be willing to work nights and weekends when necessary to carry out duties.

Purpose: The Assistant Director of Admission for Enrollment Marketing and Communication assists in the creation and implementation of a strategic, multi-faceted enrollment marketing and communications program designed to build and strengthen recruitment strategies. Devise marketing and communication strategy, oversee implementation and development admission events, and provide marketing and communication expertise as it relates to strategic enrollment management.

Essential Job Duties:

• Be a partner and key leader of marketing strategies set forth by the senior enrollment management and marketing leadership to achieve overall enrollment and revenue goals.
• Utilize interpersonal, organizational, communication and writing skills to develop and execute content to support the effective marketing of the College to prospective undergraduate student populations throughout the entire enrollment process.
• Manage, develop and execute automated communication flows (i.e. drip e-mail and text campaigns). Requires extensive use of CRM system (e.g. Slate).
• Manage student search (lead generation), engagement building, and inquiry conversion strategies to increase conversion at various phases of the enrollment funnel.
• Manage and cultivate relationships with vendors for lead generation and marketing.
• Participate in the concepts and development of print, video, email and other marketing collateral for Enrollment Marketing.
• Collaborate with external and internal agents (staff, faculty, designers, photographers et al.) when appropriate, and act as key contributor to writing copy for enrollment projects.
• Work with the Director and Associate Director to optimize CRM capabilities. Identify potential areas of new data to be utilized for influencing and building new streams of communication and message points in order to increase engagement.
• Collaborate on the strategic implementation of the social media plan and serve as a member of the University's social media strategy.
• Participate in professional development (internal, external, and self-directed) in order to remain current with marketing best-practices and trends, topics in higher education, secondary education, and other sources that may impact admissions and enrollment at the University.
• Benchmark competitive marketing strategies.
• Utilize strong technical and analytical competency and systems experience to help build and manage and measure workflows in association with marketing and communication.
• Build, maintain, and manage a comprehensive communication sequence document/database, and project management documents/database.
• Keep accurate records and notes, ensure that the sequence is accessible to the appropriate parties, and always up to date.
• Participate in and build promotional messaging and materials related to admission events such as Preview Days, Admitted Student Days, New Student Orientation, campus visits, community events, and other yield events throughout the year.

Staff Management

• Hire, train, manage, motivate, and evaluate any direct report staff or students.

Minimum Education, Skills, and Ability:

• Bachelor's degree in a related field.
• Minimum five to eight years’ demonstrated experience with strategic communications and marketing including strategy development and execution.
• Minimum two years' experience with CRM systems (SLATE preferred) and know how to develop marketing analytics and reports and analysis for leadership decisions and advise on direction of projects and strategies.
• Must possess understanding and knowledge of direct marketing and related strategies.
• Proven experience crafting messages that inspire, engage, inform, influence and contribute to the success of enrollment goals.
• Ability to work with little supervision as well as in a team setting, in a timeline-oriented environment.
• Strong organization and project management skills.

NOTE: The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills and physical demands required of personnel so classified. Duties, responsibilities and activities may change at any time with or without notice. Employment at Holy Cross College is ‘at will’ meaning that either the College or the employee can end the employment relationship at any time, with or without cause, with or without notice. Holy Cross College is an equal opportunity employer. All employment decisions are based on qualifications and are made without regard to race, color, national origin, age, sex, disability, or any other legally protected status. Interested candidates should apply and submit resume, cover letter and three references (names and contact information) at Holy Cross College Career Opportunities.