What are the responsibilities and job description for the E-Commerce Manager position at Homans Associates?
Hiring for the following location(s):
About Us
We joined the Watsco family in 1999. Watsco is the largest distributor of air conditioning, heating and refrigeration equipment and related parts and supplies in the HVAC/R industry, currently operating over 571 locations in 37 states in the United States, Canada, Mexico, and Puerto Rico. Plus market coverage on an export basis to parts of Latin America and the Caribbean.
Homans Associates is an Equal Opportunity Employer. Homans offers a competitive total pay (plus bonus on sales incentives) and benefits package inclusive of health, dental, vision, life insurance and 401(k).
Job Description
Homans Associates (HA) is a proud member of Watsco, Inc., the largest independent HVAC/R distribution network in the world. We specialize in distributing premium HVAC brands like Mitsubishi and Bryant, along with a comprehensive range of HVAC parts, supplies, and accessories. With locations spanning New England, New York, and New Jersey, we're on the lookout for a passionate and innovative E-Commerce Manager to join our dynamic team in Whippany, NJ. Please note, relocation assistance is not provided for this role.
Company Website: http://www.homans.com/
Job Summary:
Are you an eCommerce enthusiast with a knack for digital strategy and vendor management? We are searching for an experienced E-Commerce Manager who thrives on driving online sales and creating unforgettable digital experiences. The ideal candidate will be a strategic thinker, a master communicator, and a collaborative leader who can take our e-commerce initiatives to the next level.
Key Responsibilities:
- Foster strong partnerships with external development teams to support daily needs and spearhead site enhancements.
- Develop and roll out test-and-learn roadmaps with partners.
- Monitor weekly performance metrics using MixPanel and GA4, reporting on key KPIs.
- Assist the VP in preparing weekly Business Review presentations, outlining sales results, key performance trends, ROAS, and actionable insights.
- Collaborate closely with teams to leverage customer data for targeted online audience strategies, utilizing CDP.
- Craft and communicate eCommerce media briefs to relevant teams.
- Implement innovative test-and-learn agendas.
- Shape quarterly and annual digital campaign strategies, partnering with media agencies, publishers, and marketing collaborators to smash eCommerce sales targets.
- Drive the execution of performance marketing strategies (SEM, SEO, Paid Social, Display, Affiliate, Re-Targeting) to supercharge traffic and conversion rates on homans.com.
- Manage day-to-day communications with external media agencies and work closely with Homans’ Media Manager to synchronize omni-channel media strategies.
- Oversee the accuracy and consistency of our product information along with a focus on usability.
- Partner with the business to identify key customer-focused applications to drive technology adoption.
- Analyze and understand industry market trends, competition, products, and technology offerings, and communicate to management as necessary.
- Survey key customers for UI and usability score.
- Minor tech support like setting up new customers and assisting with login/shopping list.
Requirements
What We’re Looking For:
- Bachelor’s degree or equivalent experience is a must.
- 2 years of experience in a B2B e-commerce operations leadership role with cross functional experience, including operations, marketing, customers service and e-commerce management.
- A self-starter with a deep understanding of online customers’ needs and a strong grasp of the competitive landscape.
- Exceptional project management skills with the ability to juggle multiple projects, prioritize effectively, and meet deadlines with a sense of urgency.
- A thorough understanding of the digital ecosystem and the interplay between site, mobile, social, search, and eCommerce channels.
- Experience with audience segmentation, analytics, and a comfort level with synthesizing web measurement data.
- A passion for understanding consumer mindsets and staying ahead of media and technology trends.
- Ability to clearly articulate and present trends, strategies, recommendations, and results to teams and senior management.
- A team player who is eager to contribute hands-on and build strong relationships with internal teams, site vendors, and external agencies.
- Exceptional written and presentation skills with a talent for influencing others.
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