What are the responsibilities and job description for the Ecommerce Manager position at Homans Associates?
Homans Associates (HA) is a proud member of Watsco, Inc., the largest independent HVAC / R distribution network in the world. We specialize in distributing premium HVAC brands like Mitsubishi and Bryant, along with a comprehensive range of HVAC parts, supplies, and accessories. With locations spanning New England, New York, and New Jersey, we're on the lookout for a passionate and innovative E-Commerce Manager to join our dynamic team in Whippany, NJ. Please note, relocation assistance is not provided for this role.
Are you an eCommerce enthusiast with a knack for digital strategy and vendor management? We are searching for an experienced E-Commerce Manager who thrives on driving online sales and creating unforgettable digital experiences. The ideal candidate will be a strategic thinker, a master communicator, and a collaborative leader who can take our e-commerce initiatives to the next level.
Key Responsibilities of the E-Commerce Manager :
- Foster strong partnerships with external development teams to support daily needs and spearhead site enhancements.
- Develop and roll out test-and-learn roadmaps with partners.
- Monitor daily performance metrics using MixPanel and GA4, reporting on key KPIs.
- Assist the VP in preparing weekly Business Review presentations, outlining sales results, key performance trends, ROAS, and actionable insights.
- Collaborate closely with teams to leverage customer data for targeted online audience strategies, utilizing CDP.
- Craft and communicate eCommerce media briefs to relevant teams.
- Implement innovative test-and-learn agendas.
- Shape quarterly and annual digital campaign strategies, partnering with media agencies, publishers, and marketing collaborators to smash eCommerce sales targets.
- Drive the execution of performance marketing strategies (SEM, SEO, Paid Social, Display, Affiliate, Re-Targeting) to supercharge traffic and conversion rates on homans.com.
- Manage day-to-day communications with external media agencies and work closely with Homans’ Media Manager to synchronize omni-channel media strategies.
- Oversee the accuracy and consistency of our product information along with a focus on usability.
- Partner with the business to identify key customer-focused applications to drive technology adoption.
- Analyze and understand industry market trends, competition, products, and technology offerings, and communicate to management as necessary.
What We’re Looking for in an E-Commerce Manager :
