What are the responsibilities and job description for the Analyst, Marketing - Orange Apron Media position at Home Depot Management Company, LLC?
Position Purpose :
As an Analyst, Marketing, you will be responsible for developing, analyzing, and optimizing the performance of key marketing channels to drive measurable growth for Orange Apron Media. This role requires a highly analytical and strategic thinker with a deep understanding of digital marketing, retail media channels, and customer engagement strategies. You will partner closely with cross-functional teams across marketing, product, analytics, and sales to influence and execute channel strategies across digital, email, social, and paid media, ensuring we meet revenue goals and deliver exceptional value to our retail media clients.
Key Responsibilities :
- 20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.
- 20% Leverage available resources to analyze data, identify opportunities to
- improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.
- 20% Work on Marketing special projects, including process improvement, process
- tool development and marketing campaigns as directed.
- 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.
- 20% Design, develop and distribute key reports for the marketing organization.
- Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.
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