Product Operations Analyst, Media Data Platform

Position Purpose :

The Home Depot manages a wide and varied set of media and marketing data. The Product Operations Analyst will manage the daily jobs to receive data from external systems and that enable users to consume The Home Depot's media data.

The Product Operations Analyst will also be responsible for triaging questions from data consumers to either data owners or technology teams to investigate if the onboarding or syndicating services needs review. This role will be a trusted resource to teams that need media data for high-value reports, insights and ad products.

This role is an excellent entry-point to Product Management, Data Management, and Marketing / Retail Media at The Home Depot, with the opportunity to grow within many different parts of the organization.

Key Responsibilities :

• Utilize Web analysis tools, customer feedback, and primary / secondary research to develop an integrated view of the customer, key trends, and a view of how best we can serve customers online. Strategic ability to envision new features and functions that meet business needs in a way that is both feasible and practical. Stay aware of online customer experience best practices and translate into insights specific to Home Depot eBusiness. Investigate specific areas of the customer experience and develop fact-based recommendations on how to improve our online experience and / or better align results with business objectives. Manage and execute marketing and media strategy, including but not limited to, e-mail marketing, search engine marketing, special promotions, and affiliate marketing, in order to maximize business and marketing objectives. Act as daily project manager for assigned marketing / media projects and each phase of the online marketing / media process : strategy, planning, launch, optimization, and measurement / analysis. Manage relationships with third-party vendors and contractors including vendor solicitations. Stay up-to-date and advise of the latest trends in interactive marketing / media and develop Point of View documents / presentations on new trends or special opportunities.

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