What are the responsibilities and job description for the Sr. Specialist, Category Marketing position at Home Depot Management Company, LLC?
Position Purpose :
The Senior Specialist Category Marketing will manage media strategy & campaign deployment project management for a department-aligned set of Home Depot vendors to drive a best-in-class Retail Media supplier experience. This individual should leverage their marketing expertise to develop omni-channel engagement opportunities for multiple vendors within a specific department. This individual will partner with internal stakeholders to understand departmental strategies, built cohesive & innovative campaign plans for omni-channel marketing deployments, and triage execution with internal paid media teams. This is a unique opportunity to join a highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities :
- 30% Campaign Support - Triage execution of campaigns with Paid Media team; Ensure detailed documentation provided for planned campaigns, and support QC of campaign assets; Ensure campaigns launched in alignment with plans, and that relevant vendor partners are appropriately highlighted per their Retail Media and Incremental / Co-Op spend commitments
- 15% Collaboration - Collaborate with Retail Media Paid Media Analysts to ensure reporting provided to relevant vendors as needed; Refine future campaign plans based on completed campaign results
- 50% Media Plans - Develop integrated media plans for pooled vendor campaigns with input from cross-functional partners; Itemize engagement opportunities across paid, owned, and earned channels; Ensure strategic adjustments reflected in finalized campaign plans; Ensure media proposals align with overall departmental strategy; Develop documentations of available campaign inventory to enable Partner Management sales processes
- 5% Projects - Work on special projects as directed
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