Analyst, CRM

Position Purpose :

The Analyst, CRM is responsible for supporting the execution of CRM efforts in close collaboration with marketing partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through Unica Campaign. In this role, the Analyst will support the efforts to evaluate the effectiveness and efficiency of campaign execution through better and more structured business processes, deployment of database marketing best practices, and effective use of Unica Campaign.

Key Responsibilities :

• 20% Capture marketing campaign requirements through close collaboration with marketing partners
• 40% Provide marketing support, including set-up of campaigns in Unica, for small to medium size campaigns
• Design, test and execute campaigns using product- and activity-based purchase triggers, segment and personalization rules to support business goals

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