ASSOCIATE MEDIA MANAGER

Position Purpose :

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities :

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit / ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying / activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and / or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized / shared; Act as an informal leader and mentor within the channel organization

Direct Manager / Direct Reports :

Travel Requirements :

Physical Requirements :

Working Conditions :

Minimum Qualifications :

Preferred Qualifications :

Minimum Education :

Preferred Education :

Minimum Years of Work Experience :

Preferred Years of Work Experience :

Minimum Leadership Experience :

Preferred Leadership Experience :

Competencies :