BRAND MANAGER

Position Purpose :

The primary responsibility is to build equity in The Home Depot's Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.

The Manager - Brand Development is responsible for ensuring the consistent execution of brand standards across all consumer touchpoints, including brand strategy, product requirements, communication guidelines, and packaging standards, in partnership with the Sr. Manager - Brand Development . This role involves leading cross-functional teams to implement these plans across the business while also creating and executing institutional processes to enhance control and execution of Home Depot's private brands. Additionally, the Manager will develop and implement brand- and category-specific marketing plans, serve as a marketing strategy consultant, and help shape the company's strategies for seasonal events and merchandising initiatives.

Key Responsibilities :

Collaborate with Product Development and Engineering teams to develop category-level product requirements aligned with brand positioning.

Drive competitive benchmarking and consumer research as needed.

Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.

Lead the development of Brand Guides for the applicable brand, partnering with the Sr. Manager - Brand Development for alignment.

Develop integrated marketing plans (internal and external) and lead project initiatives across all elements of the marketing mix, managing and influencing other functions within THD.

Apply insights from consumer research to support private brand business growth.

Participate in store walks and data-gathering opportunities to develop category knowledge and competitive intelligence.

Explore and apply learnings from star ratings analysis.

Identify growth opportunities based on analytics.

Partner with PDMs and merchants to complete key business analyses, including :

Marketplace and business conditions

Share trends and competitive assessments

Packaging, promotional evaluation, and product assortment

SKU rationalization, pricing / sizing analysis, and market research analysis and implications.

Direct Manager / Direct Reports :

This role reports to the Sr Manager of Brand Development.

This position has no direct reports.

Travel Requirements :

• Typically requires overnight travel less than 10% of the time.

Physical Requirements :

Working Conditions :

Minimum Qualifications :

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications :

5 Years classical brand management experience

Agency / consultant experience

Start-up experience; corporate experience

Retail or home improvement industry experience

This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a

comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description

supercedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.

Minimum Education :

Preferred Education :

Minimum Years of Work Experience :

Preferred Years of Work Experience :

Minimum Leadership Experience :

Preferred Leadership Experience :

Competencies :

Leadership, strategic thinking, initiative and follow-through, conflict resolution

Project management, priority setting, people management, analysis, budget management

Management of cross-functional teams, effective written and verbal communication

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00