What are the responsibilities and job description for the Manager, Media Strategy - Orange Apron Media Job at Home depot in Atlanta position at Home depot?
Position Purpose :
The Manager, Media Strategy oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business / initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.
Key Responsibilities :
10% Budget Management - Budget management and stewardship of omni-channel investments
15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business / initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
20% Direct Omni-Channel Plans - Help direct media agency and / or supervise direct reports on creation and execution of department-level omni-channel plans
10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business / initiative leaders across the enterprise
20% Test & Learn - Test and learn new and emerging omni-channel trends / opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Direct Manager / Direct Reports :
This position typically reports to Sr Manager, Media
This position has 0 direct reports
Travel Requirements :
Typically requires overnight travel less than 10% of the time.
Physical Requirements :
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions :
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications :
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Previous leadership, mentoring and / or coaching experience
Retail / multi outlet advertising experience
Master's Degree
Strong leadership abilities, experience supporting / mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
Highly organized with an ability to combine strategic direction with hands-on tactical execution
Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
Strong presentation skills with ability to gain alignment on recommendations
Must be proficient in Excel / Word / Powerpoint computer programs
Must be able to manage and prioritize multiple tasks / responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers
Minimum Education :
The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
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