What are the responsibilities and job description for the Manager, Retail Media Strategy - Orange Apron Media position at Home depot?
Position Purpose :
The Retail Media Strategy Manager will support our advertising business for The Home Depot. This position will drive the program management of new business opportunities. Responsible for developing go-to-market strategies and working with the Sr. Manager to incorporate emerging opportunities into the Retail Media roadmap. This position will oversee and conduct competitor and industry research to cultivate sustainable business growth. The Retail Media Strategy Manager is expected to make data-driven decisions that deliver foundational excellence, innovative thought leadership, and scalable processes. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities :
- 25% Define Requirements - Strategically define business requirements, process maps, and offering documentation for new opportunities; Collaborate with Product Strategy & Insights Sr. Manager to sequence opportunities on roadmap
- 35% New Business Opportunities - Identify potential new business opportunities via review of competitive benchmarks, internal data, vendor feedback, and internal stakeholder feedback
- 15% New Offerings - Manage New Offerings Sr. Business Analyst in building out business requirements
- 25% Offering Development - Track offering development across IT, Analytics, MarTech, and other internal stakeholders
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