What are the responsibilities and job description for the Sr Analyst Ad Success - Orange Apron Media position at Home depot?
Position Purpose :
With more than 2,200 stores across North America and a Top 5 U.S. e-commerce business, The Home Depot is the driving force of interconnected retail. We are focused on creating the best customer experiences possible, and we need great people to make that happen. The Sr. Analyst, Ad Success will support our internal advertising business. This position will develop quantitative models and conduct analysis to understand marketing strategies and objectives. This position will own reporting and analytics to internal teams and external suppliers. This position will drive product efficiency to improve customer experience, identify new growth initiatives and drive sales that will help shape the future of this business. This is a unique opportunity to join a small, high-visibility team that is reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities :
- 15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
- 30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
- 10% Partnership - Partner with site testing team to define and determine most effective customer experience
- 30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
- 15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns
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