What are the responsibilities and job description for the SEO/CRO Manager position at Home Franchise Concepts?
About the Company
Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands : Budget Blinds, The Tailored Closet, PremierGarage, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile, Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 3,500 franchise territories in the U.S., Canada and Mexico.
Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversify their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fits JM Family’s key investment criteria : asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth.
A few of the Company’s many Accolades and Awards
- Entrepreneur’s Franchise 500
- Entrepreneur’s Franchise 500 Best in Category
- Entrepreneur’s Top Low-Cost Franchise
- Entrepreneur’s Top New & Emerging Franchises
- Entrepreneur’s Top Home-based Franchises
- Entrepreneur’s Top 100 Global Franchises
About the Role :
The SEO / CRO Manager will be responsible for developing and implementing strategies to increase website visibility, rankings, user experience, and conversion rates to drive lead and revenue growth. This role requires a data-driven, analytical individual with a strong consumer centric mindset who can effectively manage day-to-day SEO / CRO operations across multiple brands, while working closely with internal teams and external agencies. This role requires a strategic thinker with exceptional organizational and communication skills, capable of managing complex, multi-faceted SEO / CRO programs while driving measurable results in a dynamic, multi-brand environment. Must also possess the ability to distill complex information into clear, actionable insights and effectively communicate.
Essential Job Functions :
SEO :
CRO :
Qualifications :
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.
DISABILITY ACCOMMODATIONS If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.
The pay range for this position is $80,000- $90,000. Actual pay will be determined by factors including candidate experience and qualifications, education and work location. At Home Franchise Concepts, we offer an extremely competitive benefits package tailored to your needs and those of your family. Beyond hourly pay, this position is eligible for an annual discretionary bonus as well as participation in our robust retirement plans including 401k with up to 4% match. We offer medical, dental and vision insurance, as well as flexible spending accounts. We also provide access to emergency backup care and family support services, supplemental life insurance, a lifestyle spending account, parental leave, and paid time off. During your interview process, our talent team can fill you in on the details of our benefits and career development opportunities.
HFCGO25
Salary : $80,000 - $90,000
