What are the responsibilities and job description for the Marketing Rep / Patient Care Liaison position at Home Health Care of Florida?
JOB SUMMARY:
Responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and all payers.
QUALIFICATIONS:
1. Degree in marketing, Business Administration, or 3 to 5 yrs experience in the field.
2. At least three (3) years’ experience in health care marketing in home care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Knowledge of corporate business management.
5. Demonstrates good communication, negotiation, and public relations skills.
6. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
RESPONSIBILITIES:
1. Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
2. Assists the Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designated to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
7. Builds and monitors community, customer, payer, and patient perceptions of home health agency as a high quality provider of services.
8. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
9. Maintains comprehensive working knowledge of the home health agency markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
10. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Job Type: Full-time
Pay: $42,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Medical Specialty:
- Home Health
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Morning shift
Experience:
- Home health care marketing: 3 years (Required)
Work Location: On the road
Salary : $42,000 - $75,000
