What are the responsibilities and job description for the In-Home Care Sales & Marketing Specialist position at Home Helpers Home Care - Houston?

Benefits :

Bonus based on performance
Competitive salary
Flexible schedule
Free uniforms
Opportunity for advancement
Training & development

Company Overview :

Home Helpers is a compassionate and dedicated provider of home care services, focused on improving the quality of life for our clients and their families. We specialize in offering personalized care to seniors and individuals with disabilities, allowing them to remain in the comfort of their own homes. We are seeking a motivated and creative Home Care Marketing Specialist to join our team and help us grow our presence in the community.

Position Summary :

As a Home Care Marketing Specialist, you will be responsible for developing and executing marketing strategies to attract new clients, build brand awareness, and foster strong relationships with referral sources. You will work closely with the management team to identify growth opportunities and create campaigns that showcase our services and the value we provide to families in need of home care.

Key Responsibilities :

Develop and Execute Marketing Strategies : Plan and implement marketing campaigns to promote home care services through various channels including digital marketing, print materials, and local events.

Content Creation : Create and manage content for social media, blog posts, email newsletters, and website updates to engage potential clients and referral partners.

Brand Management : Ensure consistent messaging and branding across all marketing materials and communication channels.

Referral Partner Development : Cultivate relationships with healthcare professionals, hospitals, assisted living facilities, and other potential referral sources.

Community Outreach : Attend local events, health fairs, and networking opportunities to increase brand visibility and build partnerships in the community.

Analyze Marketing Data : Track the success of marketing initiatives and adjust strategies based on performance data and market trends.

Collaborate with Internal Teams : Work with the scheduling, customer service, and clinical teams to ensure alignment in marketing goals and communication strategies.

Qualifications :

Proven experience in marketing in healthcare or home care.

Strong understanding of digital marketing techniques including SEO, social media, email campaigns, and online advertising.

Excellent written and verbal communication skills.

Creative thinking and problem-solving abilities.

Strong organizational skills and attention to detail.

Ability to work independently and as part of a team.

Proficiency in Microsoft Office and marketing tools (e.g., Google Analytics, social media management platforms).

Knowledge of the senior care industry is required.

Benefits :

Competitive salary and performance-based incentives.

Earned paid time off and holidays.

Opportunities for professional development and training.

Positive and supportive work environment.

How to Apply :

If you are passionate about making a difference in the lives of others and have the marketing skills to help us grow, we would love to hear from you! Please submit your resume and a cover letter to ering@homehelpershomecare.com

Home Helpers is an equal opportunity employer. We encourage individuals from all backgrounds to apply.

Flexible work from home options available.

Member businesses are independently owned and operated. Your application will go directly to the member business, and all hiring decisions will be made by the management of that business. All inquiries about employment at these businesses should be made directly to the business location, and not to Home Care Association of America.

Salary : $50,000 - $80,000

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In-Home Care Sales & Marketing Specialist

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