Demo

Marketing Director

Home Instead Senior Care
Pinehurst, NC Full Time
POSTED ON 3/28/2025
AVAILABLE BEFORE 4/27/2025

We are looking for a Marketing and Business Development Manager to join our team. You will be responsible for overseeing and developing our referral provider network across 5 counties, managing our sales pipeline, and marketing our great jobs to potential new employees. Your time and energy will be evenly divided between our Fayetteville and Pinehurst offices. We're super busy - it's not for everyone - but if you have a passion helping others, a track record of success in sales / marketing, and enjoy forging meaningful relationships with new people, this job might be the one that inspires you to pop out of bed each morning! We are a close-knit team with a zeal for both customer and employee satisfaction; if you think this position might be a fit, we'd love to meet you!

Responsibilities and qualifications include :

  • Maintain and grow our referral network in Cumberland, Hoke, Moore, Harnett and Lee counties
  • Oversee the sales process and the overall management of the sales pipeline
  • Manage and organize community activities / events
  • Maintain a working knowledge of community resources available to clients, families, and seniors in the area
  • Ensure accurate reporting on weekly numbers
  • Manage relations with franchisor and insure brand standards are being met
  • Review and optimize marketing budget
  • Monitor and report on customer satisfaction, taking action as necessary
  • Oversee our online presence

Qualifications :

  • A passion for helping others
  • Previous experience in field marketing, public relations, sales, or other related fields
  • Digital Mareting experience
  • Strong project management skills
  • Ability to work independently
  • Strong leadership qualities
  • Ambitious, personable, and highly detail-oriented... a 'people' person!
  • Be sure to submit a cover letter with you application....we really do read and enjoy the cover letters!

    Position Information

    Title : Marketing DirectorID : 2106Job Type : Full-Time

    Please note that this is the job board for the franchise office located at 555 Executive Place . Each Home Instead franchise is independently owned and operated. To find a franchise near you, please visit the Careers page.

    For job related questions please call the franchise office at 910-484-7200.

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