Home Health Marketer

Overview

Provides sales, marketing, and communityeducation activities to establish positive relationships with referral sources, to enhance knowledge of the Agency and its services in the community and among professional groups, and to support the Agency’s attainment of objectives consistent with regulatory compliance and Agency policies, procedures, and standards. Strives to increase client admissions that meet Agency’s budgetary goals.

Responsibilities

Knows and supports the philosophy, purpose, mission, goals, and policies of the organization.

Understands the Agency’s service lines, as well as federal/state regulations regarding Medicare, Medicaid, and Private Insurance service offerings.

Coordinates sales activities and provides community education to the public.

Informs referral sources and home care staff of pertinent issues that impact home care through educational presentations and programs.

Develops and maintains contacts with area health care facilities, organizations, and physicians that initiate home health referrals.

Identifies, communicates, and strategically addresses new and emerging business line opportunities in the marketplace.

Meets monthly referral quotas established by the Agency.

Meets client admission goals established by the Agency.

Develops and implements processes to identify and address unmet needs of current and prospective referral sources.

Designs, creates, produces, and distributes health care educational materials to health care providers and the public.

Consults weekly and as needed with the leadership team to discuss challenges and opportunities, as well as to provide information updates regarding business growth.

Serves as a health care resource through participation in community education:

• Initiates and oversees community activities such as health fairs, local events, speaking engagements, etc.
• Represents the Agency at selected community activities.
• Remains knowledgeable in all areas of the medical community, including health and community organizations, new physicians, and health services.
• Attends, participates, and makes presentations for community committees, health conferences, client/family support groups, civic organizations, and educational programs.
• Supports and participates in performance improvement activities as requested.
• Assists with Agency professional and paraprofessional recruitment efforts as needed.
• Performs other duties as assigned.
  
  

Qualifications

• Prefer a Licensed Practical Nurse (LPN), Registered Nurse (RN), Physical Therapist (PT), or Medical Social Worker (MSW); equivalent business or health care experience may be substituted.
• Three years of experience in health care setting.
• Has excellent organizational and inter-personal skills.
• Has strong oral and written communication skills, including correct usage of spelling and grammar.
• Works with minimal supervision.
• Able to manage multiple projects and changing priorities.
• Is able to use computer for word processing and data entry applications.