What are the responsibilities and job description for the Head of Email and Digital Marketing position at Home Solutions?
About the Role
We're seeking an experienced Director of Email Marketing to join our team and drive email strategy forward. As a key member of our marketing team, you'll be responsible for developing and executing comprehensive email marketing strategies to drive brand awareness, customer engagement, and revenue growth.
Your Key Responsibilities
- Develop and implement email marketing strategies aligned with business objectives and target audience needs.
- Oversee the creation, deployment, and optimization of email marketing campaigns, ensuring alignment with business goals.
- Utilize advanced segmentation techniques to deliver personalized and relevant content to various customer segments.
- Monitor and analyze email campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
