Brand Marketing Manager

Job Opportunity: Brand Marketing Manager

Company: Home Team Vacation Rentals

Location: Clearwater, FL

Work Schedule: Hybrid Role: in-office M-Th, work from home on Fridays

Salary: $72,000 per year

Company Description:

Home Team Vacation Rentals is a full-service short-term rental management company committed to delivering exceptional vacation experiences. Headquartered in Clearwater, Florida, Home Team owns and operates a family of brands across the vacation rental management, construction, interior design, real estate, and short-term rental investing industries. Our diverse portfolio allows us to bring a unique, multi-faceted approach to all the work we do.

Why Join Us?

• Annual salary of $72,000
• Flexible work schedule (Hybrid Role: in-office M-Th, work from home on Fridays)
• Opportunities for growth and development
• Be part of a supportive and collaborative team

The Role:

We are seeking a Brand Marketing Manager who will play a pivotal role in driving the success of Home Team Vacation Rentals and its family of brands. This hybrid position in Clearwater, FL, blends strategic marketing acumen with creative storytelling to elevate our brand presence and engage diverse audiences.

What You'll Do:

• Strategize: Design and implement innovative brand strategies to boost awareness and engagement.
• Content Mastery: Lead content creation across websites, brochures, digital ads, and social media to captivate our audience.
• Team Collaboration: Work cross-functionally to ensure branding aligns with overall business goals.
• Market Insights: Perform competitor analysis and market research to fine-tune our positioning.
• Campaign Optimization: Monitor campaign effectiveness, analyze data, and refine strategies for continuous improvement.
• Community Engagement: Build partnerships and foster strong connections within the community.
• Other Duties As Assigned: We are a team and greatly value team members who want to jump in and help out where needed.

What We’re Looking For:

• A marketing professional with 5 years of experience in brand or digital marketing.
• Strong command of brand strategy, content marketing, and social media platforms.
• Excellent communication and organizational skills.
• Familiarity with marketing tools, analytics platforms, and content management systems.
• Passion for travel and hospitality is a major plus.

Your Impact:

As the Brand Marketing Manager, you’ll shape how guests and partners perceive Home Team Vacation Rentals, creating memorable experiences and fostering trust in our services.

A Day in the Life of a Brand Marketing Manager…

Morning:

• Team Alignment: Begin the day with a quick meeting to review ongoing projects and set priorities for the day. Discuss updates on content creation, digital campaigns, and social media management.
• Market Research: Analyze the latest market trends, conduct competitor analysis, and review campaign performance data to identify areas for optimization.
• Strategic Planning: Work on developing or refining brand strategies aimed at driving awareness and engagement across key markets.

Midday:

• Cross-Functional Collaboration: Meet with teams across departments (e.g., construction, real estate, design) to align branding initiatives with broader business goals and ensure consistency.
• Campaign Execution: Oversee the production of marketing materials, including website updates, brochures, and digital ads. Collaborate on creative content to drive social media follower growth and engagement.
• Community Outreach: Engage with local partners and community organizations to discuss collaborative opportunities. Plan and execute influencer marketing campaigns to increase brand visibility and connect with target audiences through authentic engagement.

Afternoon:

• Performance Review: Monitor the progress of active campaigns, analyze engagement rates, and prepare data-driven recommendations for adjustments or improvements.
• Content Review: Approve content for upcoming digital campaigns, ensuring alignment with brand positioning and strategic objectives.
• Problem Solving: Address any roadblocks in project execution, keeping timelines and deliverables on track.
• Wrap-Up: Review progress across all brands to confirm completion of the day’s tasks and ensure a clear plan is in place for the following workday. Summarize key insights from campaign performance to inform strategic adjustments and outline priorities for the next day. Prepare concise updates to share in the upcoming team meeting, keeping all stakeholders aligned and informed.

Physical requirements:

• Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs as well as team members and projects in multiple time zones. 
• Ability to sit and work full eight-hour workdays and extended hours as deadlines and projects require.