What are the responsibilities and job description for the B2B Marketing Specialist position at HomeLight?
- This role is based in Scottsdale, AZ - Office days are Wed and Thur *****
We’re building the future of real estate — today.
HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and loan officers to win at any step of the real estate journey, whether that’s finding a top agent, securing a competitive mortgage, or ensuring an on-time, easy close.
HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. Our team breaks barriers every day while staying committed to HomeLight's goals and core values, which is a crucial element to our shared success.
Who You Are
We’re looking for a B2B Marketing Specialist to join our small, dynamic marketing team here at HomeLight. In this role, you’ll help grow usage of our flagship financial products with our loan officer and real estate agent partners. You’ll brainstorm and execute acquisition, engagement, and retention campaigns across multiple marketing channels, including lifecycle, sales enablement, loyalty & rewards programs, event marketing, and more. You’re a scrappy ideas person who loves to roll up their sleeves to build, test, and iterate. You’re obsessed with details, have a knack for breaking down and communicating complex concepts and positioning, and are used to driving cross-functional collaboration and results across multiple teams.
This position will report to the Vice President of Marketing.
What You’ll Do Here
You’ll work with our Sales, Design, Lifecycle, Operations, and Product teams to find new and innovative ways to drive adoption and retention of our products with top loan officers and real estate agents across the country, including:
- Increase engagement and retention rates with our existing customers by building, launching, testing, and scaling effective retention marketing campaigns
- Drive top of funnel MQLs for prospective enterprise partners and drive acquisition of new loan officers at existing partners
- Identify new opportunities for us to test, measure, and iterate to drive product adoption across our portfolio
- Develop content that’s simple, polished, and engaging in a variety of formats, including marketing materials like one-pagers and social media templates, customer sales events and industry conferences, emails, training webinars, and more
- Manage complex projects across multiple stakeholders, using your organizational and communication skills to keep everything on track
- 2-3 years experience in B2B, engagement, retention, or lifecycle marketing
- Experience using engagement marketing platforms to improve activation, onboarding, and retention of customers (Iterable, HubSpot, SendGrid, etc.)
- Experience ideating, building, testing, and scaling new campaigns for different segments
- Experience working directly with and in support of sales, marketing, and product teams
- Strong copywriting skills and excellent creativity
- Strong analytical skills and a data-focused mentality
- Experience with A/B and multivariate testing
- Strong organization, communication, and project management experience, allowing you to manage multiple projects with varying deadlines, stakeholders, and priorities
- Medical (Aetna or Kaiser), Dental & Vision (Guardian)
- Long-Term Disability & Short-Term Disability,
- Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
- 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO, including Volunteer Days to give back to your community
- Annual Anniversary Perks, including professional development and sabbaticals!
- HomeLight Services to help you with buying and selling your home
HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.
