What are the responsibilities and job description for the Marketing Specialist position at Homes By West Bay LLC?
Homes by WestBay & Casa Fresca Homes offer a new kind of home building experience with a focus to deliver an exceptional homebuilding experience at an outstanding value. Recognized both nationally and regionally for our award-winning new home designs, we offer new single-family homes for sale throughout the finest new communities within the Tampa Bay area. Founded in 2009, we have evolved into being the largest, privately owned new homebuilder in the Tampa Bay and Central Florida markets.
We are looking for a highly organized and detail-oriented Marketing Specialist to join our growing Sales and Marketing Department. The Marketing Specialist will be responsible for coordinating and assisting in the implementation of marketing and communication strategies for the Homes by WestBay brand. This role reports directly to the Homes by WestBay Director of Marketing.
Job Responsibilities:
- Own the full lifecycle of all new home listings, ensuring compelling and accurate representations of our homes. Proactively audit and enhance listing content to support lead generation and marketing efforts.
- Serve as the central point of accountability for accurate pricing across all marketing platforms and materials. Partner closely with the internal team to ensure accuracy across digital and print assets.
- Support event planning and execution. Provide creative input, manage vendor coordination, and ensure brand consistency throughout.
- Prepare and analyze Sales & Marketing reports, driving continuous improvement by identifying opportunities for optimization.
- Manage and update web content while adhering to brand guidelines. Regularly audit the website to ensure accuracy, consistency, and optimal performance. Provide suggestions for improvements with user experience in mind.
- Lead the photography program, coordinating with photographers and field teams to ensure timely, high-quality visual assets. Oversee photo selection and curation for maximum brand alignment and buyer engagement.
- Oversee sales & marketing collateral, including renderings, floorplans, and price sheets.
- Assist in the execution of signage program, from planning and production to placement and tracking, ensuring timely and accurate deliverables.
- Manage the Homes by WestBay digital library of photography, videos, collateral, and digital files.
- Assist with Quality Control checks for accuracy on all consumer-facing materials on all platforms: new home listings, photography, website content, sales materials, etc.
- Assist the Sales & Marketing department on projects as needed.
Job Qualifications:
- 2 or more years of experience, preferably in homebuilder marketing or similar
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or any related arts or sciences field - MBA or graduate level education a plus
- Proficient Microsoft Office Suite knowledge (Word, Excel, PowerPoint)
- Demonstrated ability to manage complex projects with multiple stakeholders and deadlines
- Proactive problem solver with a knack for finding efficiencies and opportunities
- Excellent time management and project management skills
- Ability to work independently and take ownership over projects
- Adobe Creative Suite (Photoshop, InDesign, Illustrator) knowledge a plus
