What are the responsibilities and job description for the Marketing Coordinator position at Homes of America?
We are seeking a detail-oriented and creative Marketing Coordinator to join our team. This role focuses on supporting marketing initiatives that drive sales and rentals. The ideal candidate will be responsible for executing digital and traditional marketing strategies, ensuring brand consistency, and enhancing customer engagement.
The ideal candidate is a creative problem solver, detail-oriented, and passionate about delivering results in a fast-paced environment.
Key Responsibilities
Digital Marketing
· Assist with posting, updating and maintaining property listings on third-party platforms (e.g., Zillow, MH Village, Apartments.com).
· Develop, schedule, and manage content for social media platforms (e.g., Facebook)
· Manage and update Google My Business (GMB) profiles to ensure accurate and engaging information for each property.
· Optimize digital advertising campaigns (Google Ads, Facebook Ads) to generate leads and improve ROI.
Traditional Marketing
· Assist in creating print collateral, including brochures, flyers, and property signage, ensuring alignment with branding guidelines.
· Coordinate the production and distribution of marketing materials for sales, rentals, events, open houses, and community outreach initiatives.
· Collaborate with the team to develop and implement promotional campaigns targeting key demographics.
General Responsibilities
· Maintain and update marketing channels ensuring alignment with sales and rental goals.
· Collaborate with cross-functional teams to execute marketing strategies.
· Provide administrative support to the marketing team, including processing invoices and maintaining vendor relationships.
· Ensure compliance with industry regulations and company policies in all marketing efforts.
· Stay up-to-date on industry trends and emerging marketing tools to propose innovative ideas.
Qualifications
Education & Experience
· Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
· 1-3 years of marketing experience, preferably in the real estate or property management industry.
Skills & Abilities
· Proficiency in digital marketing platforms.
· Strong writing and editing skills with attention to detail.
· Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
· Excellent organizational and multitasking abilities.
· Strong interpersonal skills and the ability to work collaboratively in a team environment.
· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM systems.
Work Environment & Physical Demands
· Remote but based in the Tampa Bay area with occasional travel to properties and events.
· Ability to work in a fast-paced environment and meet tight deadlines.
· May require occasional evening or weekend work to support events.
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Location:
- Tampa, FL (Required)
Work Location: Remote
Salary : $55,000 - $65,000