What are the responsibilities and job description for the Regional Sales Manager position at Homes of America?
The Regional Sales Manager is an experienced, dynamic leader responsible for the planning and execution of community level strategy to meet or exceed performance goals for the region. This leader supports the work of several Sales and Leasing Specialists and Community Managers across multiple states. This position is expected to embrace and establish and active sales and leasing culture within their region and stay abreast of changes in the real estate market and in the competitive landscape, adjusting plans accordingly to meet goals and objectives of the company. In this capacity, the Regional Sales Manager will provide strategic guidance, drive marketing, and provide coaching and practical support to market and sell or lease homes. Additionally, this individual works directly with cross functional key stakeholders at the community, regional, home office, and leadership levels.
Essential Duties and Responsibilities
Sales and Leasing Activities and Team Leadership :
Drive accountability towards sales and occupancy budgets and targets for Sales and Leasing Specialists (SLS’s) and Community Managers (CM’s).
Conduct weekly / regular check-in sessions with SLS’s and CM’s, provide coaching, motivate, inspire, and help resolve challenges that may arise.
Ensure SLS’s and CM’s are meeting or exceeding monthly and quarterly sales and occupancy budgets.
Collaborate with field leadership teams to ensure SLS’s and CM’s meet or exceed minimum sales and occupancy budgets.
Assist in the onboarding, training, and development of new SLS’s and CM’s to increase the ramp up time for productivity.
Individually and successfully market, sell, and lease homes at communities assigned by Sr. Leadership to achieve company business goals.
Drive Marketing Strategies :
Ideate and coordinate with the marketing team on advertising events, promotions, and campaigns at communities within the region.
Partner with the marketing team to apply targeted marketing strategies to desired prospect profiles.
Collaborate with SLS’s and CM’s to ensure all homes are listed and marketed in appropriate marketing channels and to company brand standards.
Leverage marketing reports and data analytics to improve marketing strategies and decision making.
Pipeline Management :
Monitor pipelines across the region and build accountability toward pipeline conversion metrics.
Ensure each team members prospect response times meet or exceed minimum expectations.
Standardize email and other digital communications depending on deal stage.
Identify areas of opportunity within conversion metrics and implement new strategies where improvement is needed.
Other :
Must exhibit traits consistent with company values and lead team members to do the same.
Ensure that all work processes are followed, and that work is done in compliance with Fair Housing laws, rules, regulations, and policies.
Take immediate action to correct any practices that are inconsistent with company values and policies.
Qualifications
Bachelor’s degree, or the equivalent combination of education and experience.
Minimum of 3 years sales and / or leasing leadership experience, preferably in real estate.
Complete understanding of the sales and leasing process and the selling and leasing cycle.
Strong coaching and mentoring skills - must be effective at providing detailed and specific feedback to team to equip them to meet identified business goals. Must be effective at giving and receiving feedback.
Excellent written and oral communication skills.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to work well under pressure and meet deadlines.
Strong presentation skills and a high degree of comfort with public speaking.
Track record of delivering both individual and team results.
Ability to solve problems and innovate when needed.
Ability to learn and apply new information quickly and consistently.
Recover quickly from setbacks.
Willingness and ability to extensively travel to multiple states up to 80% as required.
This position outlines the basic tasks and requirements for the position noted. It is not a comprehensive listing of all job duties.
Physical Demands : Some office work which may require the ability to occasionally bend, stoop, reach, lift, move, sit for long hours while using office equipment, and carry office materials and supplies weighing 25 pounds or less from time to time. Finger dexterity is required to operate a computer keyboard and calculator. This position will also require walking within the community.
Additional Requirements : Must pass a criminal background check and verification of employment.
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