Campaign Manager

HomeServe USA, a Brookfield Infrastructure Group portfolio company is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great Place to Work the last five years. What does HomeServe do and what makes it so great? Well, we’re glad you asked! 

We put people at the heart of everything we do. That’s priority number one for all of us. For the nearly 5 million customers we serve, that means being there when they have an emergency home repair need, such as getting their A/C working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,300 municipal and utility partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 1,500 people working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers. 

No matter your role at HomeServe, you’re part of a growing team that’s working to make home repairs and improvements easy.   

Position Overview:

The Campaign Manager position is responsible for the coordination and execution of all direct mail and supporting email and telemarketing efforts for assigned utility partners. The Campaign Manager will apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize all while maintaining a strong relationship with internal departments to ensure proper implementation of each campaign is achieved. The Campaign Manager must have an operational understanding of business processes to efficiently execute acquisition marketing initiatives and create an excellent customer experience.

Responsibilities:

• Responsible for the execution, monitoring and measurement of marketing for mid to high-level complexity campaigns and their success
• Manage the development of print and digital marketing materials for each assigned utility partner campaign to ensure creatives meet with partner standards, all state specific regulatory compliance requirements, and are mailed on time
• Execute mid to high complexity campaigns in accordance with organizational and compliance guidelines
• Develop and improve new campaigns using data and feedback from existing and previous projects
• Oversee marketing plan with the Strategy, Data, Digital and Production teams to ensure timely and accurate delivery of all campaign materials
• Manage marketing timelines and schedules to provide weekly status updates to the business via the weekly Mail Plan meetings and ad hoc communications
• Provide key mailing information to the Finance and Marketing Data teams to facilitate the creation of reports to monitor and track campaign performance
• Attain a working understanding of dependencies and business processes to successfully launch new initiatives and manage complex partners
• Collaborate with Contact Center Operations, Partner and Marketing Operations to ensure operational viability of new products and new test concepts and initiatives
• Launch new partners and territories and serve as the Marketing representative on integration projects and business initiatives
• Evaluate current processes and procedures to identify, lead and drive efficiencies and improvement initiatives
• Align price increase and product migrations by managing new product marketing launches and aligning pricing
• Create and maintain documentation with material product information that is legally required for compliant direct mail marketing
• Implement outbound telemarketing campaigns and maintain product documentation for external vendor compliance
• Create collateral for partners including signage, handouts, sell sheets, and field cards

Essential Functions:

Job Requirements:

• BA in marketing, business or related area
• A minimum of 3-5 years of general marketing experience including direct mail
• Proven ability to multi-task and successfully manage multiple, complex concurrent projects
• Strong problem-solving skills
• Proven strategic thinker who can influence business leaders to develop new and innovative process improvements
• Ability to manage multiple projects with intertwining deadlines while staying focused on details
• Must be able to make decisions independently
• Ability to work in a fast-paced team environment and meet current business priorities while maintaining a high degree of accuracy
• Must be team player & collaborative
• Strong project management, organizational and written and verbal communication skills
• Ability to quickly adapt to change
• Proficiency in: Excel, Adobe Acrobat or other design editing tools

Minimum Physical Requirements: 

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk, and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone.  The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.  

In return, We offer: 

• Competitive compensation
• Career development and advancement opportunities
• Casual attire throughout the week
• Friendly, open and team oriented work atmosphere
• Excellent benefits including generous medical, vision, dental and life & disability insurance
• 401(k) plan with a company match
• Eligibility to enroll in up to two HomeServe coverage plans paid for by the company

Salary Range: $89,712.36 to $119,616.48

Annual Bonus Potential: 10%

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.  

HomeServe USA is an equal opportunity employer.   

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Salary : $89,712 - $119,616