VP Creative and DM Strategy

HomeServe USA, a Brookfield Infrastructure Group portfolio company is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great Place to Work the last five years. What does HomeServe do and what makes it so great? Well, we’re glad you asked! 

We put people at the heart of everything we do. That’s priority number one for all of us. For the nearly 5 million customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,300 municipal and utility partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 1,500 people working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers. 

No matter your role at HomeServe, you’re part of a growing team that’s working to make home repairs and improvements easy.   

Position Overview:

The VP, Creative & DM Strategy is a pivotal leadership role with significant responsibilities and visibility at the executive leadership level of the organization. This position will be responsible for overseeing the financial performance and growth of the direct mail membership segment, with a key focus on revenue growth and profit optimization through marketing strategy and creative excellence. This senior leader will play a pivotal role in data-driven decision making, while leading two of the most important teams in the acquisition funnel.

Responsibilities:

• Develop and implement a comprehensive marketing strategy framework aligned with overall business objectives and targets.

• Define and implement acquisition marketing strategies including test strategies and customer segmentation.
• Provide regular KPI updates and in-depth insights regarding campaign performance.
• Partner with Revenue Management to optimize all Direct Marketing mailings in accordance with ROI standards.

• Oversee a team of copywriters and art directors in the development of new creative concepts across a variety of media channels, from ideation to execution, to build a range of winning control creatives.
• Develop and deliver new winning concepts for marketing campaigns, branding, advertising campaigns and marketing messages. Understand design, copy, and recognize fresh approaches to marketing.
• Maximize marketing effectiveness by delivering new winning creatives (beat current controls) and translate business needs and objectives into direct mail, digital and print creatives that increase response rates and reduce the cost of acquisition. 
• Consolidate and present monthly business reviews and financial updates to senior leadership, ensuring the accuracy and integrity of all data and reports.
• Support the selection, customization, and implementation of systems and technologies to improve operations.

Essential Functions:

Job Requirements:

• 15 years of relevant experience in marketing strategy and creative operations
• Experience implementing metrics, process, and systems to enable first-class financial analytics and forecasting
• Proven track record of leading and managing high-performing teams
• Proven examples of control-beating direct mail 
• Experience in multi-product marketing
• A strong command of typography, color, composition hierarchy and an understanding of how these elements work together to create successful direct marketing campaigns. 
• Experience using Adobe Creative Cloud software, specifically InDesign, Photoshop and Illustrator and advanced PowerPoint skills. 
• Strong analytical skills and ability to leverage data to drive business outcomes
• Excellent communication and presentation skills, both written and verbal
• Experience working with cross-functional teams and building strong relationships.
• Able to communicate effectively across all functions and levels including presenting ideas to senior management
• Well organized, detail oriented with ability to work under pressure and meet deadlines while managing multiple concurrent tasks  

Minimum Physical Requirements: 

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk, and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone.  The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

Company Overview: 

HomeServe USA is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great place to Work the last four years. What do we do and what makes it so great? Well, we’re glad you asked! 

We put people at the heart of everything we do. That’s priority number one for all of us. For the 5 million Customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,000 municipal and utility Partners, that means providing their customers with access to affordable home repair plans, making it easier, faster, and less expensive to have their home repair needs met. And for the nearly 3,000 People working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe USA Corp., everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers.  

What We Are Looking for:  

At HomeServe USA, we put our people and our customers at the heart of everything we do, and we’re looking for someone who loves the work of compliance to join our team.  A compliant organization is good for everyone so join us in supporting a culture that creates great employee experiences at an organization that cares. The right people for our team (1) care about what we do, the people on our teams, and the customers we serve, (2) are open and honest when communicating, (3) engage actively in work and office life, (4) are committed to growth, learning, and improving both self and the organization, (5) take ownership and collaborate well with to get to great outcomes, (6) share in the full team’s success.  We need people who challenge convention, think differently, solve problems, and strive for continuous growth. 

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.   

In Return, We Offer:     

• Competitive compensation
• Career development and advancement opportunities
• Friendly, open and team oriented work atmosphere
• Excellent benefits including generous medical, vision, dental and life & disability insurance
• 401(k) plan with a company match
• Eligibility to enroll in up to two HomeServe coverage plans paid for by the company

HomeServe USA is an equal opportunity employer.    

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