Social Media Technician Job at Homestead, City of (FL) in Homestead

General Function :

This position is responsible for creating informative content for social media platforms, actively engaging with the community, serving as a liaison between the police department and the public, media outlets, and other agencies, and monitoring social media channels for emerging issues. Develop and implement digital marketing strategies to promote the department's programs, services, and community outreach efforts. Provide training and guidance to department personnel on social media policies, best practices, and protocols. Monitor social media metrics, analytics, and insights to evaluate the effectiveness of content and campaigns.

Prepare reports on social media performance, audience demographics, and engagement trends to inform decision-making and strategy development. Collaborate with the department's IT and cybersecurity personnel to ensure the security and integrity of social media accounts and digital assets. Implement measures to protect against hacking, unauthorized access, and data breaches. Stay informed about emerging trends, technologies, and best practices in social media, public relations, and law enforcement.

Reports To : Chief of Police

Public Information Officer

Supervisory Responsibilities :

None

Essential Duties and Responsibilities :

• Writes, creates, and develops both marketing and in-house publications and collateral materials, such as newsletters and brochures.
• Self-starter; focused; hard-working; ability to work well independently.
• Responds to public inquiries and comments professionally and in a timely manner.
• Ability to manage projects from inception to completion with excellent follow-through skills.
• Helps coordinate special events such as ground-breaking ceremonies, ribbon cuttings, and grand openings.
• Create graphics, videos, and written content that align with the department’s branding and mission.
• Designs invitations, programs, and other promotional materials for special events.
• Receives and responds to calls and e-mails from residents, visitors, and researchers looking for data and information on the City of Homestead Police Department.
• Works in conjunction with ITS Department to provide continuous updates to the City of Homestead website.
• Monitors and maintains the police departments social media platforms.
• Attends city meetings / events after hours as requested.
• Works with skill and obvious aptitude for computer software programs, including Microsoft Word, Microsoft PowerPoint, Adobe Photoshop, Adobe InDesign, and Microsoft Excel.
• Works with individuals at all levels, internally and externally, in a positive and professional manner.
• Performs other duties as assigned.

All of the above information is intended to indicate the general nature and level of work performed by employees in this position. This description is not intended to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of employees assigned to this position. Duties, responsibilities, and activities may change at any time with or without notice.

Type of Appointment / Work hours :

Requirements :

Physical and Environmental Demands or Conditions :

The physical and environmental demands for this position have been listed on the last page of this description. Physical and environmental demands must be met to successfully perform the essential duties and responsibilities of this position.

Core Competencies :

Work Authorization / Security Clearance :

Equal Opportunity Statement :

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Qualifying individuals with disabilities may be provided reasonable accommodations to enable them to perform the essential functions.

Veteran’s Preference Policy :

In accordance with Florida Statute 295.07, F.S., Chapter 55A-7, the City of Homestead complies with Florida law by providing Veterans' Preference in hiring. Qualified applicants, including veterans, spouses, widows / widowers, parents of service members, and current reserve or National Guard members, may receive hiring priority if they meet minimum qualifications and can perform the duties required. Veterans’ Preference includes additional points on exams, prioritized placement on employment lists, and education waivers for certain qualified individuals. This preference ensures eligible candidates are considered fairly at all stages of the hiring process. For questions, contact the Human Resources Department.

J-18808-Ljbffr