What are the responsibilities and job description for the Leasing and Marketing Manager position at Homestead Companies?
Job Details
Description
Homestead Companies is a fully integrated real estate company specializing in multifamily, student housing, and active 55 living.
MISSION To provide the best resident life experience possible.
VISION To continue to grow as developers, builders and operators and create a place where the best choose to work, residents choose to live, and investors choose to trust.
VALUES- Every day, these Values drive the culture of all our efforts. Together, we commit to: Say It, Support It, Grow It, Own It, Do the Right Thing
Why Join Homestead
At Homestead we offer a variety of benefits designed to support work-life balance and overall wellness including generous PTO and a substantial 401K match
We are currently seeking a Leasing and Marketing Manager for our Student Housing Community near UK. The Leasing & Marketing Manager will oversee and direct execution of all onsite sales and leasing to ensure the Community meets the budgeted renewal and pre-leasing targets.
Responsibilities:
- Manage all aspects of the leasing process, including coordinating property tours, responding to inquiries, and facilitating lease signings.
- Collaborate with the leasing team to meet occupancy goals and leasing targets for each property.
- Coordinate move-in and move-out procedures, conducting unit inspections and ensuring a smooth transition for residents.
- Develop and coordinate marketing plans tailored to the student housing market, utilizing both digital and traditional marketing channels.
- Create engaging content for social media platforms, email campaigns, and advertising materials to attract prospective residents.
- Identify opportunities for partnerships with local colleges and universities to increase brand visibility and student outreach.
- Organize resident events and community-building activities to foster a sense of belonging and promote a positive living experience.
- Ensure compliance with fair housing laws and regulations in all leasing and marketing activities.
- Prepare leasing reports and financial analyses to monitor leasing performance and identify opportunities.
- Work closely with property management, maintenance staff, and other team members to address resident needs and maintain property standards.
- Provide guidance and support to leasing agents and leasing assistants, fostering a collaborative and productive work environment.
- Lead regular team meetings and training sessions to stay informed about property updates and industry trends.
Qualifications:
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Strong leadership and sales experience
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Previous experience managing leasing within student housing
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Excellent customer service skills and ability to connect with residents
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Social Media experience (targeted marketing and advertising)
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Ability to work weekends as needed for coverage and support
Qualifications
