Email SMS Copywriter and Content Strategist

About the Role

We are seeking a creative and experienced Copywriter and Content Strategist to join our retention team! In this role, you’ll be responsible for crafting compelling and engaging copy for email and SMS campaigns and automations, developing strategies for client content calendars, as well as contributing copy to support acquisition efforts. This position works primarily with strategists, project managers, and designers to ensure goals for branding and messaging are met throughout each step of the creative process.

Who You Are

You’re an out-of-the-box thinker and skilled copywriter with a passion for helping clients succeed through retention efforts. Energized by a creative and collaborative environment, you also demonstrate an eagerness to learn and grow from some of the best marketing mentors in the DTC space.

You check your ego at the door and take constructive criticism with grace, applying it mindfully to become better at your craft.

Balancing multiple deadlines, tasks, and priorities is second-nature for you. And you laugh in the face of challenges – seeking solutions instead of obsessing over problems.

All in all, you love helping others (i.e. your clients and teammates) succeed and you make every effort to leverage your abilities to achieve that aim.

Responsibilities

Partners with account strategists and clients to create a monthly email marketing strategy across assigned accounts

Writes campaigns and automated emails SMS’s for assigned accounts

Writes both landing page and ad copy to support acquisition efforts

Collaborates and communicates effectively with key account players (e.g. account managers, designers, etc.)

Provides attention to detail on all assets created (e.g. double-checking grammar, spelling, punctuation, adherence to client brand guidelines, etc.)

Stays well-organized with creative files

Researches and stays up-to-date on industry trends and ideas for optimizing copy for increased campaign performance

Works closely with copy team to advance department goals

Regularly participates in client onboardings

Keeps all relevant copywriting and marketing certifications up to date

Qualifications

Preference for Bachelor’s degree

At least two years of experience with writing emails and ad copy for B2C or B2B brands

Strong portfolio showcasing successful acquisition and retention campaigns (e.g. ads, landing pages, sale pages, emails, SMS, etc.)

Familiarity with A / B testing methodologies and data analysis to inform decision-making

Strong communication, organizational, and time-management skills

Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks

Experience in eCommerce is required

Benefits

Health, Dental & Vision (fully covered by Homestead) 401K matching available 15 Days PTO (prorated based on start date), plus 11 paid holidays

Wellness credit benefits

Diverse and forward-thinking environment

Great career growth opportunity

Incredible company culture - we balance freedom with responsibility, are passionate about the impact we make every day, and aim for a consultative, transparent, and communicative approach in both our internal and client relationships

Physical Requirements

This Role is remote and requires constant operation of a computer and other office productivity machinery.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@homesteadstudio.co.

This is a remote position.