B2B Marketing Director

Job Description

Job Description

Description : Company Overview

Homethrive was born from personal experience. Our founders grappled with the overwhelming challenges of caregiving for family members while balancing their work lives. The journey was fraught with confusion, a myriad of unanswered questions, and countless hours delving into endless online searches. After taking numerous days off and spending extended hours on the phone, the answers remained elusive. They recognized the need for a streamlined, more efficient solution. Enter Homethrive. Our mission is to revolutionize family caregiving by delivering superior outcomes for caregivers, their loved ones, and health plans alike. At the heart of our service is the Homethrive personal caregiving coach and assistant — an all-in-one interactive tool that offers the expertise, recommendations, and support our members deserve.

Our Mission

At Homethrive, we are revolutionizing family caregiving to achieve better outcomes for caregivers, their loved ones, and their employers. Our innovative platform offers a personal caregiving coach and assistant that provides comprehensive knowledge, tailored recommendations, and ongoing support, all within a single interactive tool.

Leadership and Growth

Our leadership team comprises seasoned industry veterans with a proven track record of building multi-billion dollar enterprises. Backed by prominent healthcare venture capital funds, Homethrive is well-positioned for significant growth. As we continue to expand, we are seeking talented individuals to join our world-class team and contribute to our mission of transforming family caregiving.

Location

Homethrive is a remote-first culture, with headquarters in Chicago, IL.

Job Overview

The Director of B2B Marketing will be responsible for the strategic creation and execution of multichannel marketing efforts to acquire new corporate clients and grow the existing client base. This role will work directly with the leaders of the Product, Sales, and Client Success departments to identify new and creative approaches to acquire new business with employers and payors.

To be successful, you will have deep expertise in reaching a business audience, knowledge of what levers to use across the entire sales funnel, and can influence business leaders to support our efforts, which focus on employee base adoption.

• Own the insights and strategy across the B2B marketing journey from lead to referral, partnering closely with our CRO and sales team
• Own key KPIs of marketing qualified leads
• Develop and partner on execution of all marketing campaigns & content strategies for our employer and payor audiences to drive new business
• Become a subject matter expert in Homethrive’s solution and translate our value propositions into a compelling story that addresses challenges, needs, and differentiates us from competitors
• Provide continued development and direction of the B2B brand, tone and image. Oversee creative (copy / visual) development to ensure adherence. Maintain a mindset as the voice of the client.
• Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts
• Scale development of robust marketing campaigns that establish Homethrive as a leader in family caregiving benefits across performance marketing (paid ads, SEO / SEM), events and webinars, sales material development, LinkedIn, and strategic partnerships, and PR
• Direct the audience targeting strategy and data measurement across engagement points

Requirements :

Please be aware

Homethrive advises all potential candidates to be cautious of scammers posing as recruiters and fake job offers; legitimate opportunities will always be listed on our official website or communicated through verified company channels.

Homethrive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Homethrive provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including sex stereotyping), national origin, ancestry, citizenship status, pregnancy (which included pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner status, gender, gender identity, gender expression, medical condition (including, but not limited to, cancer-related or HIV / AIDS-related), genetic information, sexual orientation, or any other status protected by applicable federal, state, and local laws.