What are the responsibilities and job description for the PPC Specialist position at Hometown Contractors, Inc.?
Job Summary
We are seeking a skilled PPC Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing and be proficient in managing pay-per-click campaigns across various platforms. This role requires a strategic thinker who can analyze market trends and optimize campaigns to achieve maximum ROI. The PPC Specialist will be responsible for developing, implementing, and managing PPC strategies that align with our overall marketing goals.
Responsibilities
- Develop and manage PPC campaigns across platforms such as Google Ads, Twitter Ads, and affiliate marketing networks.
- Conduct thorough keyword research to identify target audiences and optimize ad performance.
- Monitor and analyze campaign performance metrics to make data-driven decisions for continuous improvement.
- Utilize tools like DoubleClick for effective media planning and campaign management.
- Collaborate with the social media management team to ensure cohesive messaging across all digital channels.
- Stay updated on industry trends and best practices in digital marketing to enhance campaign effectiveness.
- Prepare regular reports on campaign performance, providing insights and recommendations for future strategies.
Skills
- Proficiency in Google Ads and DoubleClick is essential.
- Strong understanding of digital marketing principles and market analysis techniques.
- Experience with social media management tools and strategies.
- Excellent skills in media planning and campaign management.
- Familiarity with Twitter Ads and affiliate marketing strategies is a plus.
- Strong analytical skills with the ability to interpret data effectively.
- Exceptional communication skills, both written and verbal, to collaborate with team members effectively.
Join us as we drive our digital marketing efforts forward!
Job Types: Full-time, Part-time
Pay: $20.00 - $25.00 per hour
Benefits:
- 401(k) 4% Match
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to Commute:
- Pace, FL 32571 (Required)
Ability to Relocate:
- Pace, FL 32571: Relocate before starting work (Required)
Work Location: In person
Salary : $20 - $25
