What are the responsibilities and job description for the SEO SEM Specialist position at Hometown Contractors, Inc.?
Job Overview
We are seeking a skilled and motivated SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of search engine optimization techniques and a passion for driving organic traffic to our website. As an SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to improve our online visibility and enhance user experience.
Duties
- Conduct keyword research to identify high-value opportunities for content creation and optimization.
- Optimize website content, including metadata, headings, and images, to align with best SEO practices.
- Monitor and analyze website performance using tools such as Google Analytics and Google Tag Manager.
- Collaborate with the content team to create engaging and SEO-friendly content that drives conversions.
- Stay up-to-date with the latest trends in SEO, search engines, and algorithm updates to ensure compliance with best practices.
- Implement conversion optimization strategies to enhance user engagement and increase lead generation.
- Perform regular audits of the website to identify areas for improvement in terms of SEO performance.
- Manage and optimize WordPress sites, ensuring that all technical aspects are aligned with SEO goals.
- Utilize CSS when necessary to improve site layout and functionality in relation to SEO efforts.
Requirements
- Proven experience in SEO with a strong understanding of search engines and ranking factors.
- Familiarity with tools such as Google Analytics, Google Tag Manager, and other SEO-related software.
- Experience working with content management systems (CMS), particularly WordPress.
- Knowledge of conversion optimization techniques and best practices.
- Proficiency in metadata creation and optimization strategies.
- Strong analytical skills with the ability to interpret data and make informed decisions based on findings.
- Excellent communication skills, both written and verbal, with a keen attention to detail.
- Ability to work independently as well as collaboratively within a team environment.
If you are passionate about digital marketing and eager to make an impact through effective SEO strategies, we encourage you to apply for this exciting opportunity!
Job Types: Full-time, Part-time
Pay: $20.00 - $25.00 per hour
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
Ability to Commute:
- Pace, FL 32571 (Required)
Ability to Relocate:
- Pace, FL 32571: Relocate before starting work (Required)
Work Location: In person
Salary : $20 - $25
