Job Description
The Marketing Coordinator will be responsible for driving client growth, enhancing our online presence, and executing marketing initiatives that align with our business goals. The Marketing Coordinator will focus heavily on social media management, reputation management, creating compelling design materials, and organizing key events such as grand openings, open houses, and community outreach activities.
Culture
- Operate as an ambassador for the brand – living the culture and leading through example
- Our mission (to empower veterinary professionals) should be at the forefront of all marketing support and the right person will have a customer service mindset for working with team members, patients and per parents
- Find ways to inject high-touch customer service into everything we do
- Support hospital leadership with requests and ideas
- Be a true team player and cheerleader, sharing successes, stories, and results with our internal teams and developing a strategic plan for their sharing across personal industry networks
Community
Plan and execute events such as grand openings, open houses, community outreach programs, and client appreciation events to increase local brand awareness and attract new clients.Monitor online reviews and client feedback, responding promptly and appropriately to maintain a positive public image for the practice.Collaboration
Develop and execute strategies to attract new clients, retain current clients, and promote long-term relationships within the community.Create and manage engaging content across social media platforms (Facebook, Instagram, etc.) to increase client engagement, brand visibility, and promote services.Work with locations on a monthly social media content calendar, coaching on best practices and also posting location-specific content in line with overarching HVP company postsKeep website up to date while consistently adding blog content in line with SEO keyword strategyMaintain email marketing schedule, linking back to website blogsTrack the performance of marketing campaigns, social media engagement, and event success. Provide regular reports and insights to improve future marketing strategies.Design marketing materials, including flyers, social media graphics, newsletters, and email campaigns, ensuring all content aligns with the practice’s branding and appeals to the target audience.Plan and execute events such as grand openings, open houses, community outreach programs, and client appreciation events to increase local brand awareness and attract new clients.Work closely with other team members, including veterinarians and support staff, to align marketing efforts with the practice’s mission and services.Support HVP Business Development and Talent Acquisition efforts via the creation of marketing materials (infographics, videos, blog posts, articles, case studies) and dissemination via the website and paid advertising on social media, industry publications, and Google Ads.Additional responsibilities as the company scales and the position evolves.Skills & Abilities
Limitless creativity and attention to detail balanced with strategic visionExcellent communication, project management, and people skillsAction-oriented and highly-organized doerAbility to manage multiple tasks and work well with team members at our practicesFlexibility to work in a fast-growing organizationSuperior spelling and grammar skillsCustomer service experience a plusPassion for continuous learning and improvement with desire to grow with the organizationNatural ability to ask questions, takes risks, and consistently deliver best-in-the-industry contentTravel up to 25%Education, Experience & Qualifications
Bachelor’s Degree in marketing or communications3-5 years of experience in marketing, social media management, and event coordinationStrong design skills with proficiency in Canva, Adobe Illustrator or similar toolsStrong understanding of reputation management techniques and online engagement strategiesEmail marketing experienceUnderstanding of ROI metrics and reportingFamiliarity with Google Ads, Analytics, FB / IG AdvertisingHometown Veterinary Partners is committed to Equal Employment Opportunity (EEO) and to compliance with all
Federal, State and local laws that prohibit employment discrimination based on race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veteran's status or any other classification protected by State / Federal law.
