What are the responsibilities and job description for the Senior Home Care Marketer - Director of Community Relations and Business Development position at HomeWell Care Services?
Job Type
Full-time
Description
Summary :
We are a growing in-home care company in Central Ohio, that is looking for a Director of Community Relations and Business Development, who is dynamic, driven and proactive. This role is responsible for working autonomously, as well as with the HomeWell Administrative team to market to the community and professional referral sources, the value added services that HomeWell has to offer. This individual is primarily responsible for developing relationships with various referral sources for home care services. This position requires proven face to face sales skills to generate new business in the home care industry. Additionally, the Director of Community Relations will uncover and work with management to identify new joint business opportunities in the marketplace. HomeWell Care Services received all Activated Insights Awards - "Leader in Experience", "Provider of Choice" and "Employer of Choice" in 2022, 2023, 2024, and 2025.
Company car provided
Competitive Pay
Health, Dental, Vision, Life, Short / Long-Term Disability
9 Holidays
401(k) Contribution
90-$100K Base plus commission and bonus potential
Essential Functions :
Face-to-face sales calls with referral sources for purposes of generating business leads
Attending senior focused networking meetings.
Identifying new opportunities for business growth.
Establish, grow, and maintain relationships with professional referral sources, such as hospital case managers, assisted living facilities, skilled rehab facilities, home health agencies, and hospice
Plan, attend, and organize community marketing events to enhance our visibility in the community and generate new relationships and business opportunities, as well as marketing HomeWell in the community that we serve.
Educating and utilizing Value demonstration for referral sources and consumers.
Ensure that lead sources are stocked with HomeWell marketing materials.
Document networking and outreach activities in the marketing section of the HomeWell Management System.
Maintaining current and prospective contact information for lead sources in the HomeWell Management System.
Attend staff meetings.
Basic cross-training in other roles of the business, so can assist as needed and directed by the Executive Director.
Requirements
Minimum Eligibility Requirements :
Consultative sales experience in home care, senior care, hospice, or related field
Ability to interface effectively with professionals in a variety of positions (finance, legal, health care, etc.)
Ability to execute the sales plan
Bachelor's degree in related field preferred (sales, marketing, business administration, etc.)
Valid drivers' license and proof of insurance required
Ability to travel locally to meet with professional referral sources
Self-motivated with ability to thrive with minimal direct supervision
Outgoing and friendly personality
Excellent verbal and written communication skills
Excellent mentoring, coaching and people management skills
Effective time management
Ability to establish rapport and build trust both with company staff as well as with referral sources and prospective clients
Accountable for meeting and exceeding sales goals
Ability to take a leadership role in growing the business
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