Salsify and Online Marketing Specialist

Job Title: Salsify and Online Marketing Specialist

We are seeking a highly skilled Salsify and Online Marketing Specialist to join our Marketing Department at Homewerks Worldwide, LLC.

About Us:

Homewerks Worldwide develops, sources, and markets bathroom, kitchen, and plumbing products for home and commercial use. Our company has shown consistent sales growth fueled by a proven track record of bringing innovative, efficient, and high-quality product solutions to homes.

Position Summary:

The Salsify and Online Marketing Specialist position is a critical role within Marketing and within the company overall, influencing all aspects of marketing and online presence to support the company's growth objectives in bathroom, kitchen, HVAC, and plumbing products.

Responsibilities:

• Collaborate with Sales Support, Content Specialist, Sr. Marketing Manager, Sales Team, Rep Groups and the Product Managers to set up new items in customer portals.
• Import product data from our Product Information Management (PIM) system into customer portals, such as IDM, Syndigo, Retail Link, etc., ensuring that all content is accurate, up-to-date, and optimized for online marketing initiatives.
• Manage the input, accuracy, and organization of product information management system.
• Own end-to-end Salsify accuracy, completeness, utilization, maintenance and automation; Serve as the owner and point person regarding product data, workflows and channels in Salsify.
• Ensure the timely completion of Salsify workflows, communication of issues, and syndication of products to retailers' systems and the internal business system.
• Manage content syndication in onboarding new syndication channels, updating existing channels, overall ecommerce content delivery, and auditing of all delivered content and assets.
• Gather, audit, and enter data into Salsify.
• Set up and maintain workflows (including new dynamic workflows).
• Develop key proofing and quality assurance measures.
• Understand and act on retailer specific requirements and change requests.
• Conduct audits and gap analysis, determining ways to improve data quality and efficiency.
• Partner with Business Intelligence, Marketing, Sales, and Creative teams on the development of processes and solutions to optimize the syndication of product data through Salsify.
• Regularly look for improvement opportunities and communicate those to the appropriate teams.
• Collaborate with teams on the development of business processes and solutions to meet sales needs and ecommerce best practices, including A /enhanced content.
• Utilize Salsify reporting and other methods to report on content creation, delivery and performance.
• Build and deploy digital catalogs and materials necessary for viewing product assortment and attribution.
• Develop product and category expertise to drive continual improvement.

Qualifications:

• Bachelor's degree in marketing, management, or business administration.
• Minimum of 1 year experience working in consumer products and online content management.

Required Skills:

• Resourceful at gathering information and identifying ways to achieve goals.
• Adept and/or able to learn and work in multiple customer and partner portals.
• Exhibits a can-do attitude and customer service mindset.
• Strong organizational and time management skills.
• Able to manage multiple activities simultaneously.
• Demonstrates exceptional attention to detail.
• Good collaborator, both within Marketing and cross-functionally with Sales team.
• Ability to work well either alone or as part of a team, both in-office and remotely.
• Willing and able to be accountable for deliverables and decisions.
• Proactive communicator, with strong verbal and written communication skills.
• Flexible, embraces change.
• Able and willing to follow both oral and written instructions.
• Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, Outlook.
• Salsify, Adobe Creative Suite, especially Illustrator, InDesign and Photoshop familiarity a plus.

Physical Requirements:

The employee is regularly required to use hands and fingers to hold or feel, reach with hands and arms, walk, talk and hear. The employee is occasionally required to stand, sit, climb, balance, stoop, and crouch. Specific vision abilities include close, distance, color, and peripheral vision, and depth perception. Ability to occasionally lift up to 25lbs is required.