What are the responsibilities and job description for the Sales & Marketing Associate position at Homewood Retirement Centers?

Join our mission

to honor Christ through faithful service to seniors and one another.

Step into the legacy of Homewood at Frederick

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

a cherished part of Homewood Retirement Centers. We are a beacon of support and vitality, evolving from the historic Francis Scott Key Hotel to our modern-day community. At Homewood, our mission is to infuse the lives of our residents and clients with compassion, professionalism, and care. We offer a vibrant culture where teamwork is the heartbeat, innovative solutions flourish, and job satisfaction knows no bounds. Here, relationships are forged for life, and longevity is celebrated. Join us in the joy of making a profound difference in the lives of others, all while embracing a strong sense of community and a supportive work environment!

What’s in it for you?

As a valued member of our team, you’ll enjoy these exceptional benefits & perks :

Paid time off, with an opportunity to cash out each year
Assistance for new LPNs / RNs – we pay up to 50% of your student loans
Shift and weekend differentials

But that’s not all! Our comprehensive benefits package also includes :

Referral bonus of up to $600

Tuition reimbursement

Health, dental, vision, and life insurance options

Retirement contributions

Professional licensure reimbursement

Want to know more? Visit Homewood Benefits for all the details.

Job Summary :

The Sales and Marketing Associate is responsible for promoting and selling independent living units at Homewood Retirement Centers, focusing on maintaining high occupancy levels. This position also includes move-in coordination duties and participation in special events, including occasional weekend and evening hours.

Essential Functions :

Treats all information about residents, their condition, and family as confidential.

Complies with established Corporate and Departmental policies and procedures, maintaining established standards and practices.

Promotes and closes sales of independent living units to maintain high occupancy levels.

Assists with coordinating move-ins and preparing new residents for their transition into the community.

Maintains knowledge of all residency agreements and executes contracts with residents.

Conducts market research and maintains updated information on market trends and competition.

Engages with prospects, conducts tours, and explains the value and benefits of Homewood’s independent living options.

Follows up on sales leads in a timely manner and ensures all information is accurately documented in the lead management system.

Assists with the planning and execution of marketing events, open houses, and special events, including occasional evening and weekend work.

Collaborates with the marketing team to develop and implement strategies for maintaining high occupancy levels.

Understands and negotiates resident contracts according to Homewood’s policies and regulatory requirements.

Assists with maintaining all records and information associated with marketing and sales.

Performs other duties as directed by the supervisor.

Qualifications :

Minimum associate degree, bachelor’s degree preferred.

3 - 5 years of successful sales and marketing experience.

Proven experience with contract negotiation and product and service line market research.

Knowledge of professional sales and marketing standards and techniques.

Professional-level writing, verbal communication, judgment, and reasoning.

Ability to execute value selling and understand pricing and product strategies.

Compassion, understanding, and empathy for older adults.

Ability to close a sales agreement and guide residents through the decision-making process.

Strong organizational, communication, and customer service skills.

Ability to handle multiple tasks, adjust priorities, and manage time effectively.

Demonstrated proficiency in Microsoft Office product suite, as well as Welcome Home, Salesforce, or a similar CRM system.

Conveys a professional image and can represent Homewood Retirement Centers well.

Physical Requirements :

Working conditions are normal for an office environment. Work requires extensive work using a computer. This position has physical and mental aspects of sedentary work in which lifting requirements are minimal. Occasionally required to walk; use hands to manipulate, handle, or operate computers, objects, tools, or controls; and reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus. This role may require occasional travel and participation in evening or weekend events.

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