What are the responsibilities and job description for the Marketing Sr. Specialist (101564) position at Honda North America?
What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda's, we want you to join our team to Bring the Future!
The Auto Accessory Marketing position project leads assigned Small Honda and Acura models responsible for planning, marketing, and sales for genuine accessories in the Sales, Engineering, Development (SED) evaluation process. The planner oversees multiple Wholesale and Retail programs largely contribute to the overall genuine accessory parts business. The position is responsible for managing programs with the supporting business partner(s) and coordinate all necessary operations.
The Accessory Marketing Specialist is required to prepare marketing plans, sales target, launch preparations for promotions, and report sales results to Field Sales. The position requires presentation to Parts, Service and Technical Divisional Executives on parts marketing and sales direction. The position also includes the responsibility for managing and creating marketing communications for internal and external customers to promote the Acura/Honda Genuine Parts programs and product promotions. The role is a key contribution to the Parts, Service and Technical Division sales revenue.
In addition to supporting the business above, this position will support and manage Dealer Collateral and marketing assets with various agencies.
- On-time completion of all SED/SP/SQ related planning and presentations
- On-time completion of all model launch tasks
- Attainment and increase of retail PNVR through Retail program/marketing management
- Accessory sales incentive program management
- Managing Dealer Collaterals with various agencies
- Maintain and increase field/dealer sales (DSM/DPSM) engagement and support various platforms (iN, new dashboard, etc)
- Bachelor's Degree in Business Administration, Marketing or Statistics or equivalent work experience
- 5 years in combination of automotive sales, parts, service, research, and marketing experience; Accessory experience a plus.
- 5 years of project management
- Strong project planning, organizing and analytical skills
- Ability to multi-task
- Excellent communication and presentation skills (required)
- Strong cost control for verifying project budgets
- Process management skills such as SWOT Analysis and PDCA.
- Data extraction and analysis skills
- Proficiency with MS Project, Teams, Microsoft Office Suite with emphasis on
- PowerPoint and Excel
What differentiates Honda and make us an employer of choice?
Total Rewards:
- Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
- Paid Overtime
- Regional Bonus (when applicable)
- Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, holidays, shutdown
- Company Paid Short-Term and Long-Term Disability
- 401K Plan with company match additional contribution
- Relocation assistance (if eligible)
Career Growth:
- Advancement Opportunities
- Career Mobility
- Education Reimbursement for Continued Learning
- Training and Development Programs
Additional Offerings:
- Tuition Assistance & Student Loan Repayment
- Lifestyle Account
- Childcare Reimbursement Account
- Elder Care Support
- Wellbeing Program
- Community Service and Engagement Programs
- Product Programs
- Free Drinks Onsite
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
