Chief Financial Officer

About Us

Honey Mama’s is the Portland, Oregon-based maker of delicious, refrigerated chocolate and protein bars!

Founded by Christy Goldsby at the Portland Farmers Market in 2013, Honey Mama’s is now available in over 7,000 stores across the country. We have grown to become one of the fastest-selling, top-ranked brands in our category. The brand has garnered national press recognition as a cult-favorite in Bon Appetit, Forbes, Refinery29, Healthline, Men’s Health, Food & Wine, and more.

Honey Mama’s is beloved for its one-of-a-kind texture, often compared to brownie batter, chocolate truffles, or fudge – the real treat is discovering each bar is made from only a limited number of nutrient-rich whole food ingredients. Our mission is to further the food-as-medicine movement by giving you a uniquely memorable indulgent experience that contributes simultaneously to health and vitality. 

About the Role

Honey Mama's is seeking a hands-on, strategic Chief Financial Officer (CFO) to drive our next phase of growth. This player-coach role requires someone who can both develop high-level strategy and execute day-to-day financial operations with a lean team. The ideal candidate will bring experience in professionalizing financial systems, optimizing manufacturing operations, and scaling a CPG business. This role is based at our Portland, Oregon headquarters in the Leftbank building, just 5 minutes from our manufacturing facility. In this role, you will report to the Chief Executive Officer (CEO). 

The CFO will be a key member of the executive team, responsible for overseeing the financial operations of the company, including financial planning and analysis, accounting, system management, reporting, budgeting, cash flow management, and Human Resources. The CFO will work closely with the CEO and other leaders to support the company’s growth, operational goals, and profitability. This position requires a strategic leader who can navigate complex financial challenges while helping the company make decisions to drive sustainable growth.

Key Responsibilities:

Financial Strategy and Leadership:

• Develop and implement financial strategies that align with the company’s growth goals, market expansion, and operational objectives.
• Provide strategic financial insights and guidance to the CEO and executive team, particularly in scaling operations, managing costs, and driving profitability.
• Advise on business decisions, including capital investments, new product lines, and expansion opportunities.
• Partner with the CEO to develop and execute an exit strategy that maximizes shareholder value
• Lead investor relations and board communications, including preparation of detailed financial updates and strategic recommendations
• Drive profitability optimization through sophisticated cost accounting and margin analysis

Financial Planning and Analysis:

• Oversee the budgeting process, ensuring alignment with business objectives and growth targets.
• Monitor financial performance and provide actionable insights to drive decision-making and improve operational efficiency.
• Develop and maintain financial models to assess the impact of potential investments and cost reduction initiatives.

Cash Flow and Working Capital Management:

• Manage the company’s cash flow, ensuring liquidity to support day-to-day operations and growth initiatives.
• Develop strategies to optimize working capital and manage inventory levels to balance operational needs with cost control.
• Oversee accounts receivable and accounts payable processes, ensuring timely collections and vendor payments.
• Manage the Company’s banking and borrowing relationships including all cash management and borrowing facilities. 

Financial Reporting and Compliance:

• Ensure timely, accurate, and comprehensive financial reporting, including monthly, quarterly, and annual financial statements/reports.
• Monitor and ensure compliance with all relevant financial regulations, tax requirements, and industry standards.
• Implement and enforce financial controls to mitigate risk and safeguard company assets.

Cost Management and Profitability Optimization:

• Identify and analyze cost drivers, working closely with operations teams to streamline processes.
• Support pricing strategies on new products that ensure profitability.
• Conduct profitability analysis across different product lines and business segments, adjusting strategies to improve margins.

Team Leadership and Development:

• Lead and manage the finance and HR team, fostering a collaborative, results-driven environment.
• Oversee HR department and HR operations
• Provide coaching, mentorship, and professional development opportunities for team members.
• Collaborate with other departments (Operations, Sales, Marketing) to ensure alignment of financial goals with overall company strategy.

Risk Management:

• Work with Supply Chain to identify and assess financial risks related to supply chain fluctuations, commodity pricing, and market volatility.
• Develop risk mitigation strategies and monitor the company’s financial position relative to these risks.
• Manage all insurance policies (General, Liability, Workers’ Comp., etc) and provide a risk mitigation mindset to the Executive Staff. 

Systems and Scale:

• Lead the implementation and optimization of professional financial systems and controls appropriate for a $20M (and beyond) business
• Develop and maintain sophisticated financial models and metrics tracking for board and investor reporting
• Create scalable processes for trade spend management and deduction reconciliation
• Build and mentor a high-performing finance team while maintaining hands-on involvement in key operations

Investor and Stakeholder Relations:

• Develop and maintain strong relationships with investors, banks, and other stakeholders.
• Prepare and present financial updates, performance reports, and growth projections to key stakeholders.

Qualifications:

• Proven experience managing finances for a venture-backed CPG company
• Deep understanding of cost accounting in manufacturing environments including:
• Direct materials and labor cost allocation
• Manufacturing overhead analysis
• Product costing and margin optimization
• Inventory management and valuation
• Production efficiency metrics
• Strong knowledge of CPG trade spend management, including deduction reconciliation and customer allowances
• Track record of successful board and investor relations management with venture capital and private equity firms
• Experience preparing companies for exit events or acquisitions
• Demonstrated ability to both develop strategy and execute hands-on financial operations
• Bachelor’s degree in Finance, Accounting, Business Administration, or related field; CPA preferred.
• Proven experience in the food manufacturing or CPG
• In-depth knowledge of financial regulations, accounting principles, and best practices within the manufacturing industry.
• Strong proficiency in financial modeling, budgeting, and forecasting.
• Experience with financial QuickBooks
• Experience implementing and optimizing ERP systems and financial controls for scaling companies
• Ability to analyze complex financial data and provide clear, actionable insights to non-financial stakeholders.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across departments and levels of the organization.
• Ability to thrive in a fast-paced, high-growth environment and manage competing priorities.