Senior Product Manager - Core Product

HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11 billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

We are seeking a Senior Product Manager to lead our CRM team. In this role, you will lead the development of CRM features that help independent businesses streamline and automate the way they capture and nurture leads, manage client relationships, and grow their business. You will be responsible for building intuitive and efficient tools, including AI-native CRM capabilities, that reduce the manual effort required to track and convert leads. By leveraging automation and intelligent workflows, you will empower our users to adopt more hands-off, seamless processes for nurturing and booking clients—ultimately giving them more time to focus on their craft and passion.

Here are a few of the things you will do :

• Own and lead the development of CRM features from conception through execution, rollout, and iterations, ensuring alignment with user problems, needs, and business objectives.
• Be laser-focused on users and their problems; use user interviews, competitive research, customer feedback, and data analysis to inform product decisions and present findings to the team with conviction and rigor.
• Collaborate closely with user research and designers to deeply understand user needs, develop user empathy, and work closely with engineering to empower them to build remarkable experiences.
• Craft the "why" and use cases around upcoming features that resonate with users and enable the marketing teams to effectively communicate new features to win new customers.

Here is what we're looking for in a candidate :

Here is what is needed :

Our core values : People come first

We prioritize people as we explore opportunities and work through challenges.

Raise the bar

We push for greatness—for ourselves, each other, and our members.

Own it

Trust and ownership let us make decisions with confidence.

We love what we do

We bring passion to our work and love what we create for our members.

Keep it real

Authenticity, respect, and transparency are at our core.

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