What are the responsibilities and job description for the SEO Lead, Content Marketing position at HoneyBook?
HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11 billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.
About The Role
We're seeking a motivated and experienced SEO Content Marketing Lead to raise the bar on our search engine optimization efforts. You'll play a pivotal role in growing our online visibility across the web, driving organic growth, and improving our search engine rankings. The ideal candidate will have a proven track record of developing and executing successful SEO programs, a deep understanding of current SEO best practices, a curiosity to keep up with rapid industry changes including AI, strong communication skills, and the ability to work across teams to link the impact of SEO to the overall growth of HoneyBook’s business.
This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office).
Here Are Some Things You’ll Be Working On
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Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.
Our Privacy Policy is here.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.
About The Role
We're seeking a motivated and experienced SEO Content Marketing Lead to raise the bar on our search engine optimization efforts. You'll play a pivotal role in growing our online visibility across the web, driving organic growth, and improving our search engine rankings. The ideal candidate will have a proven track record of developing and executing successful SEO programs, a deep understanding of current SEO best practices, a curiosity to keep up with rapid industry changes including AI, strong communication skills, and the ability to work across teams to link the impact of SEO to the overall growth of HoneyBook’s business.
This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office).
Here Are Some Things You’ll Be Working On
- Build an SEO plan that aligns long-term SEO strategies with business objectives and identifies new opportunities to capture organic market share via keyword research, competitive analysis, audience analysis, and content development.
- Implement SEO strategies that improve keyword rankings across major search engines and increase organic traffic to HoneyBook domains. This includes but is not limited to on-page optimizations, page and blog post development, and link building.
- Determine and establish the right AI tools that enhance our SEO strategy and improve effectiveness, ensuring our approach remains innovative and competitive.
- Develop new, and optimize existing content in partnership with editorial and website leads to enhance authority and organic rankings, in alignment with the broader content strategy.
- Collaborate cross-functionally with marketing peers and engineering stakeholders to launch growth initiatives, oversee the implementation of SEO best practices, and address technical issues.
- Monitor site performance through regular audits to ensure optimal user experience, site structure, indexation, and crawlability, and to identify and resolve technical issues.
- Track, analyze, and report on key SEO metrics, including organic traffic, keyword ranking, conversion rates, and other relevant data, to measure performance and identify opportunities.
- Surface and navigate industry changes to keep the team current with emerging SEO trends, algorithm changes, and shifting best practices, especially related to AI.
- SEO expertise: you are an experienced SEO professional with a demonstrated track record of developing and executing successful campaigns that drive organic growth.
- Proactive: you actively seek to uncover new trends, are curious about AI, and explore emerging technologies to enhance efficiency, creativity and innovation.
- Business-first approach: you are rigorous about how your strategies align to company objectives and can measure progress towards these goals.
- Data-driven: you have strong analytical skills and the ability to interpret data to generate actionable insights. You focus on metrics that matter most to performance in order to ensure your efforts lead to measurable and meaningful impact.
- Content-savvy: you’re comfortable developing content, whether that’s optimizing on-page copy, cleaning up meta data and descriptions, or writing and editing. You know how to use words to establish authority, engage, and rank.
- Excellent communicator: you’re able to articulate SEO strategies and results clearly to non-technical stakeholders and influence decision-making in the best interest of our growth goals.
- Strategic collaborator: you know how to partner effectively with cross-functional stakeholders to deliver the highest quality work.
- Trend-aware: you’re constantly curious about how the industry is shifting and changing and seek to stay ahead of trends so that your strategies remain competitive.
- 5 years of demonstrated SEO experience
- In-depth knowledge of SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Mixpanel, Looker etc.
- Proficiency in technical SEO, including experience with website audits, structured data, and mobile-first indexing and how to create efficient tasks for developers when needed.
- Familiarity with HTML, CSS, and content management systems like Webflow (CMS) is preferred.
- Prior experience in marketing for SaaS or at product-led growth startups is desirable.
- Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
- Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
- Compensation: We offer a competitive salary and meaningful equity grants.
- Base pay is $125k-$135k, depending on experience and skills.
- Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.
- People come first: We prioritize people as we explore opportunities and work through challenges.
- Raise the bar: We push for greatness—for ourselves, each other, and our members.
- Own it: Trust and ownership let us make decisions with confidence.
- We love what we do: We bring passion to our work and love what we create for our members.
- Keep it real: Authenticity, respect, and transparency are at our core.
Follow us on Medium, BuiltIn and Instagram to catch the latest stories about HoneyBook.
Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.
Our Privacy Policy is here.
Salary : $125,000 - $135,000
