Field Marketing Specialist

ABOUT HONEYGROW

honeygrow is a thriving Philadelphia-based fast-casual restaurant with a growing number of locations in the mid-Atlantic and northeast regions. Founded on the principles of bringing people together over quality, wholesome, and simple foods, honeygrow remains committed to its roots. Yet it's our key ingredient – our team – that truly propels and differentiates us in becoming a sustaining, great brand. We believe that our team members are the heart and soul of honeygrow, driving our success and embodying our core values of grit, pride, compassion, and focus. At honeygrow, creating and building a distinctive brand is in our DNA. As a company on the cusp of substantial growth, we are looking for like-minded individuals who share our passion and values to join us in shaping the future of honeygrow. We invite you to be a part of our story and contribute to our journey as we continue to redefine the fast-casual dining experience.

ABOUT THE ROLE

The Field Marketing Specialist will report to the Marketing Manager. This person will be responsible for bringing honeygrow’s mission to life by managing the local marketing efforts for existing and new restaurants. As a key face of the business to our communities, you will build relationships with local businesses, schools, and community organizations to drive awareness of honeygrow through grassroots marketing, events, sponsorships, and programming.

KEY BEHAVIORS:

• Warm, welcoming and outgoing with the ability to easily get along with others and develop relationships.
• A “roll up your sleeves” kind of person who is willing to pitch in for the greater good of the company.
• Motivated by a fast-paced and high-growth environment.
• Self-starter, highly organized and able to manage multiple priorities and projects.

ROLES RESPONSIBILITIES:

• Drive sales by creating, developing and applying innovative local marketing strategies across all restaurants.
• Work closely with field management including District Managers and General Managers to develop and evaluate restaurant marketing strategies and initiatives. Educate restaurant management teams on honeygrow’s local marketing and community programs.
• Develop an expert level of knowledge of each restaurant area by spending time in all existing and new markets.
• Evaluate and provide feedback on the effectiveness of local marketing programs and work to influence the development and evolution of these programs.
• Manage and execute NRO training previews, grand opening plans, and marketing strategy for all new restaurant openings.
• Organize and attend all local events that require marketing support, including creating and distributing coupons, sampling, etc.
• Conduct outreach to create and maintain partnerships on a local level in each of our markets to drive traffic, sales and loyalty. Reach out to potential leads for partnership, sponsorship and event opportunities.
• Performs other related duties as required.

REQUIREMENTS:

• Bachelor’s degree in Marketing or related field preferred.
• 2 years restaurant or retail marketing experience preferred.
• Event Marketing experience preferred.
• Ability to motivate others, deal with ambiguity, and effectively collaborate in decision making.
• Flexibility to travel frequently, with significant time driving to and visiting restaurant locations.
• Must have a valid driver’s license and reliable transportation.

Please note that this is not a remote position. honeygrow’s Restaurant Support Center (HQ) is located in Philadelphia, PA.

honeygrow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status., or any other class protected by applicable law. EEO Employer M/F/Vet/Disabled.

If you require reasonable accommodation during any part of the employee selection process or employment process, please direct all inquiries to hr@honeygrow.com.

honeygrow does not accept unsolicited resumes from third-party recruiters or employment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with honeygrow. Any unsolicited resumes sent to honeygrow are deemed to be the property of honeygrow, and honeygrow reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency.