What are the responsibilities and job description for the Director Digital Marketing position at honeywell2-pilot?
The future is what you make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.
That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars.
Working at Honeywell isn’t just about developing cool things. That’s why all of our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
The Digital Marketing Director drives digital transformation across Aerospace global businesses with the goal of demonstrating marketing’s impact on revenue and supporting organic business growth. The role will define the digital strategy, processes and measurement while guiding, educating and training Marketing team members across the globe. The role will lead our key digital transformation initiatives such as Website consolidation and transformation, Lead to Revenue (L2R) and support e-commerce. In this role you will own the digital marketing mix/ channels and the success of measuring impact of Marketing activities across end user and channel activities. You will drive best practices leading improvement of customer experience and targeted business outcomes based on customer decision journeys and value propositions.
The ideal candidate will be expert with emerging digital channels with a keen eye for creative driven solutions.
Key Responsibilities
- Define and lead the implementation of strategic digital transformation initiatives (e.g. Website consolidation)
- Create digital marketing and L2R plans for campaigns, product launches, and events
- Lead integration across digital channels (demand gen, e-commerce, support, channel)
- Develop and own digital marketing KPIs
- Direct the work of content management, marketing automation, design, social and paid media
- Work with business Marketing teams to determine budgets and drive digital budgetary compliance.
- Integrate campaigns with digital properties and the L2R model
- Drive Lead Gen goals by identifying opportunities and coordinating resources
- Improve the user experience across web sites and other digital channels
- Increase visitors to our digital channels at a YoY rate greater than organic
- Increase visits from Search, Social and E-mail (Work to have social outpace search as key driver of visits) at a YoY rate greater than organic
- Increase conversions (leads/sales) at a YoY rate greater than organic. Partner with E-commerce team to drive qualified visits to “shops”
- Propose and manage content strategies that engage our audiences and stimulate sharing
- Partner with Content and Social Media peers to increase positive social mentions and obtain a leading share of voice
- Generate insight and foresight from analytics
- Manage a global team of direct and matrixed marketing managers and specialists
