What are the responsibilities and job description for the Director, Digital Marketing position at honeywell2-pilot?
Director, Digital Marketing
Honeywell’s Atlanta Software Center is home to Honeywell Connected Enterprise (HCE), a team focused on operational digital transformation software for industrial enterprises. With hundreds of developers, engineers, designers, and domain experts, HCE is responsible for the flagship product Honeywell Forge and other software products. Honeywell Forge is a SaaS offering built to unite data from assets, people and processes into truly Intelligent Operations that help customers make smarter, more accurate business decisions. Honeywell is reinventing the way the world operates.
In this role, you will serve as Director, Digital Marketing within HCE based in Atlanta, GA. The Director, Digital Marketing will lead B2B digital customer engagement for Honeywell Connected Enterprise (HCE). You will be responsible for driving and scaling our worldwide demand generation in a fast-paced environment. This high-impact role will lead a growing team responsible for HCE’s website, paid media, social media, content marketing, and digital analysis. Ideally you will be able to combine hands on engagement with our digital channels to drive our pipeline goals with being a people leader who inspires creativity and personal growth.
Responsibilities:
- Develop and grow the team’s capabilities, nurturing our culture of performance excellence
- Be the go-to expert on all digital marketing, including website performance optimization, search, social, display, and content marketing
- Create and implement a multi-channel demand generation strategy to attract, engage, and convert current customers and new prospects
- Ensure that digital marketing strategies align to commercial and brand priorities
Lead planning and optimization of all paid digital programs including media buys - Build analytics capabilities to track and improve website performance, content performance, and user journeys
- Optimize landing pages and website content via A/B testing, and partnering with campaign owners and the marketing automation team a focus on SEO to yield awareness and top of funnel demand
- Collaborate with Content team to develop and distribute content via our paid and unpaid channels
- Implement and foster calendar planning across team, including website content, social media, and content marketing
- Work with vendors and agencies to accomplish necessary tasks
- Integrate amplification efforts with social media, media relations, marketing communications and employee communications
- Manage a budget and work across finance and marketing ops teams to track, forecast and report on results to senior leadership
