Global Marketing Leader for Refining and Petrochemicals

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Honeywell Process Solutions

Honeywell Process Solutions is a pioneer in automation control, instrumentation and services for the oil and gas; refining; energy; pulp and paper; industrial power generation; chemicals and petrochemicals; biofuels; life sciences; and metals, minerals, and mining industries. A leader in digitization, Honeywell delivers software and services that help customers overcome competitive pressures and uncertain market conditions to achieve game-changing business outcomes. Honeywell’s comprehensive portfolio in process control, monitoring, and safety systems and instrumentation provides optimized operations and maintenance efficiencies to meet diverse automation needs.

To learn more about Honeywell Process Solutions, please visit https://www.honeywellprocess.com.

HRD161897 – Global Marketing Leader (Refining & Petrochemicals)

Honeywell is seeking a Global Marketing Leader for the Refining and Petrochemical Markets in either Europe or the United States.  The successful candidate will work closely with the Executive Leadership Team and report to the Senior Director of Marketing for Honeywell Process Solutions.  The successful candidate will have a strong technical background and demonstrated record of driving growth in the Refining and / or Petrochemicals Market as well as bring thought leadership to Honeywell’s Global Presence.

Key Responsibilities

The Global Marketing Leader (Refining & Petrochemicals) will primarily drive growth, identify new opportunities, and support direct customer engagement with Honeywell’s unique portfolio of offerings.  In addition, the Global Marketing Leader should also be able to continually assess the portfolio and provide input into the required technology required to enhance our portfolio specific to end-user needs in the Refining and Petrochemicals Vertical.

Specific responsibilities will include:

• Planning, development, and implementation of effective business development strategies and policies. This will involve working with Competitive Intelligence to maintain and develop key insights on competitor activities; understand trends in the Refining and Petrochemicals markets across different geographies and identifying the different needs based segments that the major refiners and petrochemical producers comprise.
• Developing and leading pricing strategy for Refining and Petrochemicals. Develop and maintain data to successfully implement pricing targets to increase win rate in competitive situations globally.
• Leading Research and analysis of market trends, customer needs, and competitive conditions.
• Coordinating with Product Managers to develop solutions that will drive profitable growth in the Refining and Petrochemicals Markets. Provide the market insights and business case justification that will guide and prioritize the product manager’s research and development plans.
• Designing strategies to capitalize on market opportunities and ensures that strategic plans complement market place needs.
• Identifying and developing supplier/partner alliances and customer relationships to further expand business development opportunities at all levels.
• Linking up with Sales to provide them with specific value propositions and offerings for the targeted customer segments that are consistent with the sales regional business plans. Contribute to training sales on new solutions and value propositions and are crisp and actionable and clearly articulate how Honeywell’s offering differentiates from the next best alternatives.
• Working with sales to meet quarterly and annual orders targets identified for the Refining and Petrochemicals markets, broken out by region. Develop strategies and contingency plans to achieve these AOP targets.
• Networking with industry leaders and builds relationships to facilitate expanded sales opportunities.
• Preparing appropriate marketing campaigns and supporting plans and collateral specific to the downstream market to meet business goals
• Working with Customer Marketing to drive results. Help define and articulate the Honeywell ‘Brand” as it relates to the Refining and Petrochemicals markets and develop an effective strategy for ensuring this message is broadcast across the target regions.  Develop and support pipeline of press releases and case studies that can effectively demonstrate Honeywell’s capability in the Refining and Petrochemicals markets.  Ensure that marketing activities are cost effective, efficient, and within established budget constraints.
• Ensuring that Business and Marketing plans, goals, and policies are consistent with established Company-wide goals.
• Maintaining, documenting and disseminating knowledge about industry trends, opportunities, channels and competitors to support business development opportunities.

Requires frequent interaction with other sales and marketing members, operations, and functional support such as contracts, pricing, human resources, legal, and safety. Expected to brief senior level executives within the target customer community.