What are the responsibilities and job description for the Staff Data Analyst position at Hootsuite?
A company is looking for a Staff Data Analyst - Marketing.Key ResponsibilitiesManage key cross-functional analytics projects related to campaign performance and marketing ROIAnalyze key marketing KPIs and recommend improvements using predictive analytics and data modeling techniquesLead A / B tests and experiments to evaluate marketing tactics and provide actionable recommendationsRequired QualificationsExtensive relevant experience in marketing data and customer segmentsAbility to apply advanced statistical analysis and predictive analytics to marketing dataStrong proficiency in data visualization tools for translating complex data into actionable insightsExpertise in attribution modeling and multi-touch attributionProficiency in writing complex SQL queries to manipulate marketing data
